When you are in the IT B2B arena, chances are you will deal with different types of decision-makers in different levels of management. These people can be the IT Managers, CIOs, CTOs, VPs, or CEOs. If you are lucky enough (pun intended), you might find yourself like a bouncing ball as one decision maker tells […]
How to Sell to Match the 3 Types of IT Decision Makers Read More »
For roughly 200 years, the U.S. Supreme Court has resolved disputes arising from companies selling products across state borders. The conflicts often center on the preservation of interstate commerce and a state’s ability to govern itself. A notable case occurred in 1992 when the state of North Dakota sued Quill Corp., an office-supply firm, which
Sales Tax Expert on Impact of Supreme Court’s Wayfair Decision Read More »
If you’re in B2C marketing—especially email marketing—you’ve likely seen an incredibly complex decision tree at some point. Decision trees are often the web of interconnected steps that define how buyers receive email marketing messages. If this, then that. If this other option, then that other option. The more complex the decision tree—the thinking goes—the more
Why Decision Trees Are Terrible For Omni-Channel Marketing Read More »
Among the innumerable details startups must get right to raise (or accelerate) their chances of success, striking the right balance between tackling technical tasks internally versus enlisting managed services can be a particularly vital one. Finding that equilibrium requires startup leaders to be realistic about the specific drivers that are most critical to their burgeoning
The Data Decision – Why We Explored a Managed Services Strategy Read More »
Last week, I wrote about Google’s decision to shorten the meta descriptions. Now, meta descriptions are about the same size as they were half a year ago. But for a couple of months, they were much longer. We got a lot of questions and quite a few people were pretty annoyed — understandably so. Is
Should I abide every decision they make? • Yoast Read More »
Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek. This is strange. I’m so used to airlines doing everything they can to squeeze more seats onto planes that I’m feeling a touch light-headed. You see, FlightGlobal just revealed that United Airlines is actually going to have
Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek. Airlines have rules. Upon rules. Upon rules. Some might even make sense. Others belong to times when men (thought they) were men and women were treated even less equally than they are today. I suppose, therefore, that
Ding dong: Bing sidebar ads are no more. According to a blog post Bing published earlier this week, extensive SERP layout testing has revealed that results pages excluding sidebar text ads resulted in more clicks for advertisers. In response to this revelation, the #2 search engine has decided to retire sidebar ads in the US
What Bing’s Decision to Kill Sidebar Ads Means for Your Account Read More »
In ruling on a motion for summary judgment in federal court in New York, Judge Katherine Forrest found that embedding a tweet containing a copyrighted photo (of Tom Brady) could create liability for copyright infringement. The case, Goldman vs. Breitbart, is still in process and cannot be appealed until final, but the judge’s ruling has potentially
NY federal court decision threatens embedding and linking across the web Read More »
Coach class used to be the great equalizer. But now, there’s coach–and then there’s “REALLY coach.” There are the premium coach passengers up front, who enjoy basic perks that once upon a time, were available to everyone on board. Then, there are the unwashed masses in “REALLY coach,” looking with envy toward the folks ahead of them in premium. Recently,
