Want to show Google that you’re an expert on a particular topic? Then topic clusters should become your go-to content marketing technique. The year is 2020 and SEO has evolved again. Google is probably changing its algorithm once more as you read this – and topic clusters are on the horizon. I know, I know. Topic …
Quick Guide to Using Topic Clusters to Improve Your SEO Read More »
Articles that contain “original reporting” will be elevated in Google LLC’s search rankings from now on, the company announced Thursday. The change should be good news for journalists, with Google saying its team of human reviewers will also scan the deluge of stories in an attempt to find good journalism among more dubious articles. “An …
Google has changed its algorithm to boost original reporting Read More »
Edwin Toonen Edwin is an experienced writer, editor & content manager. Before joining Yoast, he spent years honing his skill at The Netherlands’ leading web design magazine. People are always talking about ranking factors. You know, the secret ingredients to Google’s magic algorithmic formula. If you know them and find a way to please these …
Do you know the triumph when your content finally hits the first page of Google and attracts significant traffic? Unfortunately, nobody is safe from a sudden drop in rankings. The thing is that the reasons for it may be different and not obvious at all. In this post, you’ll discover what could cause a sudden drop …
Seven reasons why your rankings dropped and how to fix them Read More »
Edwin Toonen Edwin is an experienced writer, editor & content manager. Before joining Yoast, he spent years honing his skill at The Netherlands’ leading web design magazine. Google’s Knowledge Graph is hard to find, but its results are not. Take for instance that big block of information that appears on the right-hand side of your …
Edwin Toonen Edwin is an experienced writer, editor & content manager. Before joining Yoast, he spent years honing his skill at The Netherlands’ leading web design magazine. Sometimes you wonder if Google even knows how Google works. Search is getting more complex by the day and there comes a point where it’s anybody’s guess. Yesterday, …
Google says it doesn’t use rel=prev/next for pagination • Yoast Read More »
