Google algorithm

What is the Role of SEO in Digital Marketing?

SEO is short for search engine optimization. In the world of digital marketing, this marketing strategy plays an important role in helping you increase your reach to potential customers.  While, Google doesn’t share its overall search volume, it’s safe to say it’s a lot. Some a have estimated it at 3.5 billion searches per day and the volume of searches grows by …

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Quick Guide to Using Topic Clusters to Improve Your SEO

Want to show Google that you’re an expert on a particular topic? Then topic clusters should become your go-to content marketing technique. The year is 2020 and SEO has evolved again. Google is probably changing its algorithm once more as you read this – and topic clusters are on the horizon. I know, I know. Topic …

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Google has changed its algorithm to boost original reporting

Articles that contain “original reporting” will be elevated in Google LLC’s search rankings from now on, the company announced Thursday. The change should be good news for journalists, with Google saying its team of human reviewers will also scan the deluge of stories in an attempt to find good journalism among more dubious articles. “An …

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Seven reasons why your rankings dropped and how to fix them

Do you know the triumph when your content finally hits the first page of Google and attracts significant traffic? Unfortunately, nobody is safe from a sudden drop in rankings. The thing is that the reasons for it may be different and not obvious at all. In this post, you’ll discover what could cause a sudden drop …

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What is Google’s Knowledge Graph? • Yoast

Edwin Toonen Edwin is an experienced writer, editor & content manager. Before joining Yoast, he spent years honing his skill at The Netherlands’ leading web design magazine. Google’s Knowledge Graph is hard to find, but its results are not. Take for instance that big block of information that appears on the right-hand side of your …

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Google says it doesn’t use rel=prev/next for pagination • Yoast

Edwin Toonen Edwin is an experienced writer, editor & content manager. Before joining Yoast, he spent years honing his skill at The Netherlands’ leading web design magazine. Sometimes you wonder if Google even knows how Google works. Search is getting more complex by the day and there comes a point where it’s anybody’s guess. Yesterday, …

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Google’s Biggest Search Algorithm Updates Of 2018 [Infographic]

The world of SEO changes by the day – some might argue that it changes by the hour. Your ability to keep up and adjust with the updates of the major search engines determines your success in this complicated genre of digital marketing. Through the years, Google’s algorithms have seen all sorts of adjustments. Some …

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Why Small Businesses Need to Ditch SEO Gimmicks for Good

If you take a look at the New Year’s resolutions you made for 2019, they’ll likely contain some financial ones, ones where you plan to have a more profitable year. And, if you are a business owner or work in marketing, consider adding this resolution to your list: “I’m ditching SEO gimmicks for good.” When …

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What were Google’s biggest search algorithm updates of 2018?

Search came a long way this past year. We saw the appearance of the zero-result SERP, featuring knowledge cards for answers such as conversions and times. We welcomed the mobile-first index and the mobile speed update. With the focus on mobile, we saw meta description lengths shorten from 300+ to 150 or so. We saw …

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