Why are we so afraid of links? Back in the old days of SEO, we loved any link if it was free, even if it was from a spammy scraper site or the lowest-quality directory you’ve ever seen. If we did nothing to get that link, it was a great link. People assumed that all links […]
Google’s press conference about Google Instant hadn’t even ended yesterday when the question of “is SEO dead” started coming up on Twitter, in blog posts and was even asked about formally during the event’s Q&A (the answer was no, twice over, by the way). No, Google Instant isn’t killing SEO. In fact, nothing’s going to
Was sind Kurzumfragen? Marketingqualifizierte Leads zu generieren ist eine der höchsten Prioritäten für innovative Marketingexperten. Allerdings geben über 50 % der Marketer zu, dass sie sich mit der Lead-Generierung schwer tun. Kommt Ihnen das bekannt vor? Dann wissen Sie wahrscheinlich auch, was der Schlüssel dazu ist, gut qualifizierte Leads zu generieren und diese schneller durch
So verbessern Sie mit Kurzumfragen die Lead-Generierung Read More »
Over the last 15 years, I’ve watched newspapers around the nation cut back and now must ponder death of news profession itself. Turns out the death knell wasn’t just for print news but for the news profession itself. In the past week, massive cutbacks eliminated staff positions at The Huffington Post, BuzzFeed, America OnLine and
If newspapers die, can journalism itself survive? Read More »
How Melbourne Metro made a public service video marketing ad creative instead of doom and gloom In 2012 Melbourne Metro needed to promote rail safety in a campaign that had to resonate with their rail users in a video marketing campaign. It was something that would usually take the form of an informative safety display ad which
Melcboune Metro video marketing campaign: Dumb ways to die Read More »
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If you could pick one thing in content marketing you want to go away today, what would it be? What about the one thing you expect to be going strong in 12 months? That’s what we asked Content Marketing World presenters. Not surprisingly, they had a lot to say. Their responses are diverse and sometimes
31 Cringeworthy Content Marketing Things That Should Die Read More »
Whenever I speak at a conference, there are a number of local search engine optimization (SEO) questions I always get. Like a bad penny, certain topics seem to always come up, and with them, misconceptions about their use. I’m not really sure why these issues keep coming up, but they do, so I’m going to
5 local SEO myths and misconceptions that Will. Not. Die. Read More »
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Google+ Social Media – die Revolution von Google PLUS Read More »
Content shock and content saturation are real in the world of marketing. Even as far back as 2014, Mark Schaefer was discussing content shock and the repercussions. Content shock is “when exponentially increasing volumes of content intersect our limited human capacity to consume it (Source). Essentially, supply for content well exceeds the demand for content.
