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The US might require pharma ads to disclose pricing: what marketers need to know

Advertising, pharma marketers, pharma marketing, regulations / Good To SEO

The US Senate recently passed an amendment that would require pharmaceutical companies to list prices of their prescription drugs in direct-to-consumer (DTC) ads. If the Durbin-Grassley amendment makes it through the Congressional reconciliation process intact, it could present some big new complications for pharma marketers in the US. Pharma companies are already required to list […]

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Why Are Instagram Influencers Reluctant to Disclose Endorsements?

December 14th, 2017 In April, the Federal Trade Council (FTC) gave influencers and marketers a big slap on the wrist by way of more than 90 cease and desists. Apparently, after protecting consumers from deceptive business practices for over 100 years, the FTC didn’t like these modern social media celebrities and their failure to disclose