Discovery

Invoca ‘Signal Discovery’ promises automated optimization from predictive call intelligence

Call intelligence company Invoca has released a new call analytics tool called “Signal Discovery.” It uses machine learning/AI to cluster calls into topics and reveal insights about customer interactions and the efficacy of campaigns. It can also help automate marketing optimization based on call content without human involvement, according to the company. Growing importance of

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Online Map Leads Archaeologist to Maya Discovery

Until recently, archaeology was limited by what a researcher could see while standing on the ground. But light detection and ranging, or lidar, technology has transformed the field, providing a way to scan entire regions for archaeological sites. With an array of airborne lasers, researchers can peer down through dense forest canopies or pick out

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Mass Spectrometry Accelerates Protein Biotherapeutics Discovery and Assures Quality Control

Biopharmaceutical drugs have experienced a steady growth since the approval of the first recombinant protein biologic Humulin, a biosynthetic form of human insulin, in 1982. Biopharmaceutical drugs are derived from biological sources and include peptides, recombinant proteins, mono- and polyclonal antibodies, antibody-drug conjugates, cells (e.g., CAR-Ts, stem cells), tissues, toxins, vaccines, antisense oligonucleotides, and gene

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A Buzzkill Physics Discovery, a Deadly Miracle Drug, and More News

A new physics discovery kills hope of the unknown, a drug said to cure opioid addiction comes with a caveat, and a competitive videogamer is out to restore his name. Here’s the news you need to know, in two minutes or less. Want to receive this two-minute roundup as an email every weekday? Sign up

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How I unwittingly steered OceanGate’s sub to a Puget Sound discovery – GeekWire

POSSESSION SOUND, Wash. — Steering a five-person submersible is like playing a video game, except for the fact that you’re piloting a nine-ton piece of hardware at watery depths that are inaccessible to all but the most experienced divers. I got my chance to play this week during a survey dive in a pocket of

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Improving the discovery process for agency marketing

Who in the agency should work on discovery and how can you convince clients it should be paid for? In the Smart Insights Agency Guide to Discovery, I suggest a checklist of the areas you might explore as part of a discovery process for clients. But is a guide needed, we all know what ‘discovery’ entails,

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