Discovery

LinkedIn mobile video ads, Oculus VR app discovery & Facebook’s missing Russian data

Channel: CMO Zone, Marketing Day, SEO BLOG / Good To SEO

Michelle Robbins, SVP Content & Marketing Technology, oversees editorial direction as Editor in Chief for Third Door Media’s digital publications, Marketing Land, Search Engine Land and MarTech Today, directing a full-time staff of reporters and editors managing contributed content. She is responsible for developing the content strategy across all properties and aligning those initiatives with […]

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Oculus looks to improve VR app discovery with content-based search

A-Post to Search Engine Land, Augmented & Virtual Reality, Channel: Video, Facebook: Oculus VR, Samsung, SEO BLOG / Good To SEO

Oculus is giving developers more options for getting their virtual reality apps in front of the right people. Until now, owners of Samsung’s Oculus-powered Gear VR headset could only search for apps by name. For example, to find The New York Times’s NYT VR app, a person had to type “nyt” or “nyt vr.” That

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Snapchat Adds New ‘Snap Map’ Feature to Help Improve Discovery and Connection

SEO BLOG / Good To SEO

As Facebook continues to ramp up the pressure on Snapchat, the app has once again proven that it leads the way in terms of understanding its core user base, and innovating in line with their behaviors. Snap Inc. has announced the launch of a new feature in Snapchat called Snap Map, which, as it sounds, will

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