A-Post to Search Engine Land

Report: 65 million US smart speaker owners, smart displays quickly gaining traction

Two recent reports agree that there are about 65 million smart speaker owners in the United States, with more than 130 million actual devices in use. The two reports come from Voicebot.ai and Edison Research and both extrapolate from survey data. Voicebot says that the average number of smart speakers per user grew from 1.8 in 2018 […]

Report: 65 million US smart speaker owners, smart displays quickly gaining traction Read More »

YouTube lets some advertisers buy masthead ads on CPM basis

YouTube is testing a new way for advertisers to purchase masthead ads. The company on Tuesday said it is experimenting with allowing advertisers to purchase the ads displayed at the top of its home feed through a cost-per-thousand (CPM) buying model, versus the standard cost-per-day by country purchasing terms. Why you should care YouTube masthead ads

YouTube lets some advertisers buy masthead ads on CPM basis Read More »

What Amazon Advertising’s big 2018 advancements will mean for 2019

It’s easy to over hype things, but 2018 will be remembered as a momentous year for Amazon’s advertising business. It is estimated to now be the third-largest ad seller in the U.S. behind Google and Facebook with 4% market share (keep the over-hype in check). What will fuel further advertiser investment are the kinds of

What Amazon Advertising’s big 2018 advancements will mean for 2019 Read More »

Why one marketer thinks smart speakers have their work cut out for them

Voice technology and voice search have, arguably, been adopted faster than any other technology in history. Analyst estimates on smart speaker penetration in the U.S. range from 40 to almost 80 million devices by the end of this year. Despite lots of hype and anticipation, these devices have not emerged yet as a viable marketing

Why one marketer thinks smart speakers have their work cut out for them Read More »

3 prospecting features for Google Display campaigns

Google discussed three features aimed at helping advertisers reach new customers with Display campaigns in a blog post Tuesday. Here’s what you need to know. Dynamic prospecting with product feeds. Google announced this feature recently, and you may be familiar with the concept if you run them on Facebook. As opposed to showing product ads

3 prospecting features for Google Display campaigns Read More »

Google adds pay for conversions bidding in Display campaigns

Advertisers can now select conversion-based bidding in Google Display Network. Google has announced the availability of conversion-based bidding for display campaigns called “Pay for conversions”. Why you should care With the new bidding options, advertisers are charged when users convert from the ads rather than for ad clicks or impressions. Similar to Google search campaigns,

Google adds pay for conversions bidding in Display campaigns Read More »

Bing releases Clarity, an open-source UX analytics tool

Bing announced Wednesday the beta release of a new analytics product that lets webmasters see how users interact on their websites. With Clarity, site owners can replay user sessions and use the behavioral insights to optimize their sites for better conversion, engagement and retention. The free, open-source tool collects users’ mouse movements, touch gestures and click

Bing releases Clarity, an open-source UX analytics tool Read More »

80% of Amazon advertisers plan to increase budgets in 2019

NEW YORK – While recent quarterly earnings statements show Amazon’s advertising business is growing, a new survey by Third Door Media, the parent company of Marketing Land, Search Engine Land and MarTech Today, found that 80 percent of Amazon advertisers plan to increase spending with the platform in the coming year. For our Amazon Advertising

80% of Amazon advertisers plan to increase budgets in 2019 Read More »

Google responds to large ad fraud operation that utilized more than 125 Android apps

In a report Tuesday, Buzzfeed News concluded an investigation into a widespread ad fraud operation that involved more than 125 Android apps and websites. What happened. Buzzfeed’s report says that a company called We Purchase Apps scooped up apps and companies from developers and connected them into a network of front and shell companies in

Google responds to large ad fraud operation that utilized more than 125 Android apps Read More »

?
WP Twitter Auto Publish Powered By : XYZScripts.com