Disruptors

To grow both Disruptors and Defenders must play to their own strengths

To grow both Disruptors and Defenders must play to their own strengths

Reading time: 5 mins Faced with disruptive competition, what can an established brand do to protect its franchise? Using data from Kantar’s BrandZ database we will explore what makes a brand disruptive in the eyes of potential customers and what legacy brands can do to fight their corner. Challenging times For all the hype surrounding …

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the disruptors become the disrupted – Econsultancy

Financial services has arguably experienced one of the highest levels of digital disruption of any industry. From banking and payments to lending and insurance, no part of financial services has been left unscathed and hundreds of billions if not trillions of dollars is up for grabs. But the upstarts that fueled the disruption that put …

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Four characteristics shared by digital disruptors – Econsultancy

From the impact of machine learning to the potential of augmented reality – digital technologies can revolutionise businesses across a broad range of sectors. Indeed, Econsultancy’s ‘Learning from Digital Disruptors’ report suggests that disruption can come from anywhere. This means that alongside digital services that aim to disrupt entire industries (e.g Airbnb or Uber), disruption …

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