Dust

Time to leave last touch attribution in the dust? Answer these 4 questions first

Retail marketers have debated the end of last touch attribution for over a decade now. In today’s omnichannel marketing world, where consumers shop across a variety of devices and channels, attributing a sale wholly to the last interaction before purchase is outdated and inefficient. That’s because you can overly emphasize low-funnel activities at the risk …

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8 tips to help your e-commerce business leave your competition in the dust

As more and more people jump into the e-commerce world to get a slice of the global $23.445 trillion dollar pie, it’s going to become incredibly important to learn how to stay relevant and ahead of your competition While e-commerce is transactional in nature, there is a human element in effectively building long-term relationships with …

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Is journalism’s ‘pivot to dust’ arriving?

A sign outside the Gannett and Tegna Inc. headquarters in McLean on Jan. 14. (Andrew Harrer/Bloomberg) The journalism business has spent years chasing readers across the Internet. There were blogs, online chats, slide shows, listicles, search-engine optimization, infographics, podcasts . . . and, oh, yes, the fantastically expensive industry-wide “pivot to video.” After a decade and a …

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11 Facebook Marketing Tips That Will Leave Competitors in the Dust

To say that everyone is on Facebook wouldn’t be too far from the truth. The social giant’s 2 billion active users and millions of business pages represent the ultimate stomping ground for marketers looking to draw attention to their brands. And with 53% of users claiming to be “always on” Facebook, the platform boasts the …

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