Ecommerce strategy

Everything e-commerce owners should know about headless commerce

Headless commerce is rising its ‘head’ in the e-commerce space, empowering marketers to deliver extraordinary customer experiences. Here’s what you need to know about this new e-commerce strategy Online shoppers seem to be embracing the Internet of Things (IoT) era like no other. The introduction of connected devices, applications, and touchpoints has brought about a …

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6 effective strategies to make your e-commerce startup stand out

Finding a void in the market and carving your niche according to the target audience can help you scale your online store and make you stand out among the other online merchants. Statistics confirm that there are nearly 24 million e-commerce sites across the globe. So, if you are an e-commerce startup owner, it’s normal …

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The little-known Amazon advertising strategy that’s changing the industry

As more advertisers zoom in on Amazon, the competition for consumer attention will only get stiffer but there is a strategy that can help Amazon’s 2018 Q4 report should pique brand marketers’ interest: The e-retail giant reported $10 billion in ad sales in 2018. Even more interesting? The ad sales in Q4 reached a lofty $3.4 billion. …

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E-commerce marketing budgets increasing with focus on customer acquisition

Chart of the Week: 81% of e-commerce marketers say the acquisition of new customers is one of their biggest goals, despite having higher costs than customer retention E-commerce is a growing market, which is being reflected in its marketing budgets. In fact, 65% of e-commerce marketers have said that their marketing budget has increased this …

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Your e-commerce website crash test: 5 warning signs to consider

Setting up and running a profitable e-commerce store takes much more than determination and goodwill, as 8 out of 10 e-commerce stores fail With the advent of drop shipping, every wantrepreneur out there set out to create their own e-commerce store and become a millionaire overnight. In reality, setting up and running a profitable e-commerce …

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How to win customers and influence them so they stick with you

More choice means it not only becomes harder to persuade customers to engage with a particular proposition but also to retain their interest post-transaction. Digital has leveraged the greater array of choice available to consumers now, which is much more than at any other time in our economic development. At the same time, it has …

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Global sports sponsorship and Instagram’s shoppable content testing – News Roundup

Global sports sponsorship grows as eyes turn to women’s games, Instagram tests shoppable content feature for influencers, American and Aussie most-trusted brands are recognized, Google Keyword Planner updates and a turbulent week for Google shareholders This week, we take a look at how the global sports sponsorship industry is forecast to grow significantly, with female …

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4 ways to use videos to dominate the competition

Videos are the second most lucrative form of content, leaving behind blogs, webinars, infographics and case studies. This year, to dominate your competition, use videos to increase conversions, attract a new audience, create brand recall, explain a product service and for customer support Videos have taken the marketing world by storm. By 2021, video traffic …

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How to make a compelling offer your customers just can’t turn down

Creating a compelling offer requires extensive knowledge of your target audience and their specific needs and challenges There’s one thing no business can thrive or operate profitably without – a compelling offer. It’s the heart of any business success and the lifeblood that keeps all the business processes moving seamlessly forward. That being said, whatever …

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News Roundup 22nd March 2019

Google’s latest EU regulator fine, Facebook removing millions of videos showing New Zealand terrorist attack, NZ advertisers pulling Google and Facebook following shooting, Instagram’s in-app checkout launches in the US and LinkedIn’s new advertising features Read more about some of the biggest and most important stories in the marketing and advertising industries with our latest …

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SEO essentials for e-commerce sites

Five top tips and best practices to follow to ensure your e-commerce site gets the best results The world of e-commerce is an incredibly competitive space. Although the e-commerce and online retail sector is booming, new entrants and established players continue to raise the stakes by providing consumers with more choice, improved usability and new …

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