Effect

How to Gain Influence and Effect Change: Four Skills Every Marketing Leader Needs

How to Gain Influence and Effect Change: Four Skills Every Marketing Leader Needs

If anyone has the innate ability to drive change within the enterprise as a whole, it’s the marketing folks. After all, marketers are deeply interested in decoding human behavior, connecting with people, and building bridges of understanding. We spend our careers working to become masters of perception, persuasion, and conversion. So why is it that […]

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As CCPA takes effect, some publishers are complying at a minimum

The California Consumer Privacy Act (CCPA) took effect last Wednesday on January 1. And while I received numerous “our privacy policy has changed” emails, it was very challenging to find websites with actual “Do Not Sell My Personal Information” buttons or links. I finally started seeing them at the end of last week. However, the

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The Death of Instagram Following Activity Tab and Its Effect on Business?

Instagram is a great tool that, if used right, can separate Unicorn businesses from Donkey businesses. If you follow the news, you know that the app has been dealing out a lot of changes recently, and it seems a new one is afoot. The Death of Instagram Following Activity Tab Instagram has eliminated the Instagram

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