Are you an above-average marketer? Statistically speaking, you probably think so – even if the results of your most recent campaigns suggest otherwise. Survey after survey has shown that a majority of us think we are exceptional on the road, in the midst of competition, and even between the sheets. In our own minds, we […]
Is Overconfidence Killing Your Marketing Effectiveness? | Social Media Today Read More »
Chart of the day: 92% of NGO’s have a Facebook page with only 39% have an Instagram profile. According to new research recently published by Tech Report – Facebook is the most popular social media channel for global NGOs with 92% having a facebook page. Instagram, which was taken over by Facebook in 2012, only has 39%
Global NGOs social media usage and effectiveness Read More »
I am a digital marketer. I have been certified by Google for both their AdWords and their Analytics products. Not only do I do digital marketing, I love it! I don’t just drink the Kool-Aid, I make it at home and bring extra just in case. That’s why it pains me to stare directly into the
Effectiveness of search engine advertising receives too much credit Read More »
One of the biggest advantages of companies with successful sales enablement strategies is their ability to maintain focus. From content mapping through launch and optimization, they’re clear on why they invested, where they’re going, who is involved, and the steps required to reach their goals. Today we’ll share a framework for how they do it,
Monitoring Sales Enablement Platform Effectiveness Read More »
With Twitter has come under intense scrutiny and criticism in recent times, one of the platform’s biggest identified problems has been trolls and abuse, and the platform’s historic inaction to address such concerns. Twitter has acknowledged such, and made it a key focus, and over the last year they’ve introduced a range of tools to protect users
Twitter Releases New Data on Effectiveness of Efforts to Tackle Trolls and Abuse Read More »
Communication matters. When communication breaks down, marriages, parent-child relationships, and friendships can fall apart. And at an organization level, without effective communication, leaders can’t lead, products don’t sell, and cherished projects don’t get funded. Which presents a paradox: if it’s that important, why does most communication fail? And fail it does… If you look at
Chart of the Day: How good is your use of campaign tracking codes? As this post on campaign tracking in Google Analytics shows, Google’s UTM tracking codes provide an excellent way to see which of your marketing channels and content is influencing site visits, leads and sales. This week we have launched a simple tracking code
Using Google Analytics to evaluate content marketing effectiveness Read More »
