This is a guest post from Megan Wright at ChamberofCommerce.com. Today’s marketers have access to a huge number of email marketing tools, making it easier than ever before to connect with subscribers where it matters most: in their inboxes. But just because it’s easy to send marketing emails doesn’t mean that it’s easy to do […]
5 Strategies for Solving Low Email Marketing Engagement Rates Read More »
Increasing Instagram engagement takes time and it takes effort. After all, it’s just not realistic for brands to expect instant Instagram success à la Jennifer Aniston. One million followers in five hours and 16 minutes? Record-setting. In this article, you’ll learn what Instagram engagement means, different ways of measuring your engagement rate on Instagram, and
Customer Engagement Tactics Customer engagement. Two words, six little syllables, and a business tactic that, when done correctly, makes all the difference between start-ups surviving year one and SMEs progressing to the big leagues. If you’ve got this far in your business venture with little to no attention to customer engagement, count yourself lucky. In
Customer Engagement Tactics – Social Media Explorer Read More »
February 14th, 2020 Conference SMW Staff It’s been said that data is the new oil. As it turns out, it can be a powerful fuel for creativity, too. As we look ahead to a new decade of trends, innovations, and platform updates, embracing the ‘shiny new objects’ without losing the emotional core of your brand
Blend Data and Creativity to Create Experience-Driven, Human-First Engagement at #SMWNYC Read More »
You’d be hard-pressed to find a business that didn’t see the value in having a page on Facebook (more than 60 million businesses already have Facebook pages). A Facebook book page allows you to tell your brand story, create relationships with customers and accomplish business goals – it’s a win all around. Here, we’ll look
8 Ways to Increase Engagement on Your Facebook Business Page Read More »
Remote work is on the rise. In fact, a study by Upwork suggested that 73% of all departments will have remote workers by 2028. To keep top talent, organizations must find new ways of engaging remote employees. Managers also need to recognize the challenges that come with managing remote employees. And executive leaders need to
New year, new you! To ring in the new year, many will come up with resolutions—some will promise to go to the gym more, to travel more, take a class, or master a skill. But brands must set their own New Year’s resolutions. And in the new decade, brands should be looking to improve some
Revamping Your 2020 Customer Engagement Strategy Read More »
For a lot of us, doing something new is scary. It could be that we fear the unknown, a fear of failing or that we fear we won’t know how to do something. Regardless of the source, many of us won’t ever try a new thing as we succumb to our fears. When it comes
Wondering how to increase Instagram engagement in 2020? You’re not alone! With an ultra-smart algorithm and tons of creative brands competing for people’s attention, it’s harder than ever to increase Instagram engagement. Thankfully, Instagram is still one of the best places to market your brand online, gain a loyal following, and build a community that
11 Ways to Increase Instagram Engagement in 2020 Read More »
I’ve discussed how more than 50% of all email is opened on mobile devices. This is what you might call a “known known.” This fact is a great ice breaker at a marketing conference, however when you consider that more than 33% of all holiday shopping on Black Friday and Cyber Monday came from a
What you need to know about mobile engagement in 2020 Read More »
