ethnography

Using ethnography for breakthrough innovation

Using ethnography for breakthrough innovation | Research World We value your privacy! In accordance with the European ePrivacy Directive, we must inform you that we place cookies on our website to improve your browsing experience, help us to understand our audiences better, enable us to provide you with personal content and ads shown to you […]

How ethnography can help improve UX

consumer research, marketing personas, personas, SEO BLOG / Good To SEO

Short ethnography studies can help to create personas and improve your website user experience and usability Anyone who reads my Smart Insights blog posts will probably know by now that I try to achieve two things: Show marketers that research isn’t too difficult, time-consuming or expensive (ok that’s actually three things there) Show marketers the

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