Specialists say among the keys to customer experience success, the top 2 are delivering elegant interactions and providing speedy service, according to recent research from Pega. The report was based on data from a survey of 5,000 business decision makers and CX practitioners in 12 countries. Respondents say the most critical components of a great CX […]
Among the professionals who spend their careers managing and optimizing customer data, it isn’t a secret just how powerful it is. In today’s experience economy, it is the most important ingredient for crafting deeply personalized experiences, delighting customers, and delivering exceptional value. That said, that undertaking entails significant responsibility: Managing a customer’s data is a
Stuck Between Data Regulation and Customer Experience Read More »
In 2019, Adobe Experience Manager (AEM) saw a substantial increase in platform uptake, with BuiltWith now estimating there are around 18,700 websites using the platform globally. Graph taken from BuiltWith on February 17, 2020, showing the number of live AEM websites globally. One can assume this number is only set to increase, given Adobe’s purchase
Migrating to Adobe Experience Manager: 4 Site Structure Considerations Read More »
There are over 71,585 architects in the country. The industry is expected to continue growing, too. If you plan on starting an architecture firm this year, it helps to have a plan in place. Otherwise, competitors might make it difficult for you to make your mark in the industry. Here are 10 tips for starting
10 tips for starting an architecture firm with no experience Read More »
Identify the Company Your Site Visitors Work For You can also use IPData.co to identify the company of a person visiting your website. This is particularly useful to marketing teams who are trying to determine if a target account is visiting their business’ website and what pages they’re frequenting. It’s a useful prospecting tool that
Leverage Geolocation Data to Deliver a Better Site Experience with IPData.co Read More »
Has customer experience stalled? This infographic summarizes the latest research carried out by Confirmit, which shows a clear stagnation in the industry. But fear not! You should see this as a great opportunity to step up to the challenge and create a truly differentiated program that delivers: a
Infographic: The Path out of the Customer Experience Slump Read More »
How to use NPS emails to improve the customer experience According to a Nielsen report, 92% of people trust recommendations from friends and family over any other type of advertising. It’s a no brainer right? We value the opinions of the people we trust, over marketing we’re exposed to. But the value we place on
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Image Source The average conversion rate for e-commerce was reported to be 2.86% globally in 2018 – which means over 97% of visitors on an average e-commerce site exit without buying anything – a very sorry situation for any business. But what leads to such a massive bounce rate? Poor User Experience – that’s the sad truth.
6 Proven Ways To Revamp Your Digital Customer Experience Read More »
Wipro Digital, the digital business unit of the global IT company Wipro Limited, has acquired Rational Interactive, a full-service digital customer experience company. Rational Interactive will continue to grow and service its clients as it integrates with Wipro, according to the announcement, and there are no plans to reduce Rational’s staff. Why we care CMOs
Wipro Digital buys customer experience firm Rational Interactive Read More »
For retailers, especially in the hyper-competitive grocery sector, everything rises and falls on the customer experience (CX). Can shoppers quickly and easily navigate stores? Do employees treat shoppers kindly and professionally? Are shoppers happy with prices, private labels, produce, and other make-or-break factors? And, especially today, are shoppers satisfied with their digital experiences—from mobile apps
Inside the Customer Experience at Kroger [Special Report] Read More »
