extends

Snapchat extends video ads to 3 minutes, adds new features, Goal-Based Bidding

Snapchat has announced a number of updates for video advertisers, including an increase to the duration of all Snap Ads, more interactive features for its six-second non-skip Commercials and Goal-Based Bidding. Snap Ads can now run three-minutes long. Previously, the maximum duration for a Snap Ad was ten-seconds. Snap has significantly increased the maximum duration …

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Zomato Extends Gold Membership Benefits To Delivery Also. Now Get One Item For Free

Zomato, which is one of the pioneers in the delivery industry, has today announced its Gold program extension to delivery services too. Under this, customers can avail of the benefits of a loyalty program, as having 1+1 food and 2+2 drinks offer. Zomato Extends Gold Membership In delivery, under this program, users have to unlock …

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Google extends same-meaning close variants to phrase match, broad match modifiers

When same-meaning close variants rolled out to exact match keywords last fall, the joke was that phrase match was more exact than exact match. That joke’s dead now. As expected, Google is further loosening the reins on close variants, this time extending same-meaning close variants to phrase match and broad match modifier. With the changes, …

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TrueView for action inventory extends to Google video partners

Google is opening up Google video partners inventory to TrueView for action ads. Why we should care TrueView for action video ads are specially tailored for performance advertisers with a call-to-action banner that appears during and after the video plays. If you’ve found success on YouTube with TrueView for action ads, this can help you …

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Seo extends overall lead with victory in women’s event at IFSC Lead World Cup

Seo Chae-hyun of South Korea extended her lead at the top of the overall standings by winning the women’s final as Hidemasa Nishida led a Japanese sweep in the men’s event at the International Federation of Sport Climbing Lead World Cup in France. Seo edged out Slovenian star Janja Garnbret, the defending World Cup champion, …

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Google extends Chrome ad blocking to global markets on July 9

On February 2018, Google implemented ad filtering for “annoying” and intrusive ads in Chrome in North America and Europe. This had been pre-announced in 2017 and was intended to compel publishers to adopt advertising standards established by the Coalition for Better Ads.  Chrome has 64% of global browser market. The industry group was created in …

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