These are unprecedented & challenging times. However one positive trend that does seem to be coming through is that there is currently a thirst for online learning. Our last two webinars were the most well attended that we have ever run and so we have decided to organise two more. The first one will be […]
Just in time for the holiday shopping season, Google is expanding the visibility of Shopping campaigns on YouTube. Showcase Shopping ads are also going more places and opening up to more categories. Finally, sitelinks are coming to TrueView for action ads, the company announced Tuesday. New Shopping ad inventory on YouTube. Shopping ads can now
Google extends Shopping ads to more YouTube inventory Read More »
Dark Mode was one of the most requested and anticipated features of iOS and, with the launch of iOS 13, we finally saw it come to the iPhone and the iPad. It brought the feature to all of Apple’s own apps and it covered everything at the system level. Since the launch of iOS 13,
Test shows Dark Mode on iPhone extends battery life by 30% Read More »
Snapchat has announced a number of updates for video advertisers, including an increase to the duration of all Snap Ads, more interactive features for its six-second non-skip Commercials and Goal-Based Bidding. Snap Ads can now run three-minutes long. Previously, the maximum duration for a Snap Ad was ten-seconds. Snap has significantly increased the maximum duration
Snapchat extends video ads to 3 minutes, adds new features, Goal-Based Bidding Read More »
Zomato, which is one of the pioneers in the delivery industry, has today announced its Gold program extension to delivery services too. Under this, customers can avail of the benefits of a loyalty program, as having 1+1 food and 2+2 drinks offer. Zomato Extends Gold Membership In delivery, under this program, users have to unlock
Zomato Extends Gold Membership Benefits To Delivery Also. Now Get One Item For Free Read More »
When same-meaning close variants rolled out to exact match keywords last fall, the joke was that phrase match was more exact than exact match. That joke’s dead now. As expected, Google is further loosening the reins on close variants, this time extending same-meaning close variants to phrase match and broad match modifier. With the changes,
Google extends same-meaning close variants to phrase match, broad match modifiers Read More »
Google is opening up Google video partners inventory to TrueView for action ads. Why we should care TrueView for action video ads are specially tailored for performance advertisers with a call-to-action banner that appears during and after the video plays. If you’ve found success on YouTube with TrueView for action ads, this can help you
TrueView for action inventory extends to Google video partners Read More »
Seo Chae-hyun of South Korea extended her lead at the top of the overall standings by winning the women’s final as Hidemasa Nishida led a Japanese sweep in the men’s event at the International Federation of Sport Climbing Lead World Cup in France. Seo edged out Slovenian star Janja Garnbret, the defending World Cup champion,
Seo extends overall lead with victory in women’s event at IFSC Lead World Cup Read More »
On February 2018, Google implemented ad filtering for “annoying” and intrusive ads in Chrome in North America and Europe. This had been pre-announced in 2017 and was intended to compel publishers to adopt advertising standards established by the Coalition for Better Ads. Chrome has 64% of global browser market. The industry group was created in
Google extends Chrome ad blocking to global markets on July 9 Read More »
Twitter has announced that it's expanding its political ad regulations to Canada ahead of that nation's upcoming election. Source link
Twitter Extends Political Ad Transparency Measures to Canada Read More »
