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Content duds. Everybody’s got ’em. In between those pieces that clearly hit the mark, you’ve published (more than) a few that didn’t. What are you to do with those? There’s plenty of advice on how to make pretty good content better or reuse your best stuff. Last month, I wrote about how to reuse, republish,
Google’s logo displayed in Paris on Feb. 18. (Lionel Bonaventure/AFP) Erik Wemple Media critic with a focus on the ups and downs and downs of the cable-news industry. The New York Times put three investigative reporters on the story of President Trump’s family financial history. What resulted was a scoop of thunderous (if perhaps underappreciated)
It is never pleasant to put in a lot of effort into a project, only for it to come crumbling along the way. You may have experienced this with your content marketing. You followed the advice you were given, you set up for the entire campaign but you still do not have the desired effect
Have you ever watched one of those YouTube or Vine compilation videos where they show people failing in the most spectacular of fashions? And do you remember any where the person looks like they tripped or stumbled or fell, but they were able to recover as if nothing ever happened? That’s kind of what happened
Marketing Stunts That Failed So Badly, They Succeeded Read More »
geralt / Pixabay A common refrain from the conversion rate optimization world can be heard after a failed test: “Well that didn’t work. What’s next?” It is easy to assume that your testing strategy is flawed when you can’t find wins. Failed tests, the ones in which the control version outperforms the new version,
Companies that are planning to use artificial intelligence for recruitment should think twice before doing that. A new report revealed that Amazon’s AI machine learned gender bias and weeded out women as potential job candidates. The machine even downgraded applicants based on the school they attended. A growing number of employers are using AI to
Companies that are planning to use artificial intelligence for recruitment should think twice before doing that. A new report revealed that Amazon’s AI machine learned gender bias and weeded out women as potential job candidates. The machine even downgraded applicants based on the school they attended. A growing number of employers are using AI to
Did you know that I’ve failed at SEO before? No, I’m not talking about when I first started my career. This was when I knew SEO like the back of my hand. I’m talking about when I was good enough to get sites ranked on page 1… that’s when I really failed at SEO. And boy
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In June of 2017, Walmart announced that it wanted to tap its massive workforce of over 2 million people to bring online orders directly to the front doors of its customers. The retail giant planned to have employees make the deliveries on their way home after ending their usual work shifts. According to Marc Lore,
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