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Most marketers are familiar with the complexities of managing siloed data across different platforms, and many have their own internal workarounds for dealing with those challenges. But as our digital teams develop and the volume of data we manage swells with the expansion of our martech stacks, tricky workarounds simply don’t cut it anymore. That’s
Major marketing cloud vendors enter crowded CDP field Read More »
Chris Field is an independent retail analyst and industry speaker who has chaired many industry conferences including BRC 20:20, Future Stores, and Mobile Shopping. He is CEO of Fieldworks, which helps tech companies sell to retail, and is managing editor of Retail Connections, a network of over 12,000 retailers. We caught up with Chris to
A day in the life of… Chris Field, retail analyst – Econsultancy Read More »
On this episode of the Dot Com Lunch, I show you a sure fire way to instantly become the go to expert in your industry. Subscribe to my YouTube Channel Source link
Impression and click match rates for mid-campaign optimization away from “discrepant” sources, per the Lucidity report. Blockchain and reality joined forces this week, as startup Lucidity offered some of the first stats backing the dreams that blockchain can make digital advertising more transparent and less wasteful. The Marina Del Rey, Calif.-based firm has released a
Lucidity’s new report shows a successful field test for blockchain-based ad optimization Read More »
The digital landscape is continually evolving—and the major search engines regularly roll out new algorithm updates—so SEO specialists have learned to stay flexible and reactive. As the industry inches closer and closer to relying on comprehensive machine learning, data points, SEO professionals must again evolve with the times. Content was king—and in some sense, it
0 Charlotte dubbed a top city for hiring in this fast-changing field in 2019 CHARLOTTE, N.C. – For those seeking career opportunities in digital marketing in 2019, Charlotte is among the best places to start the search. [ALSO READ: Charlotte pegged as a hot spot for tech hiring in 2019] That’s according to a report
Charlotte dubbed a top city for hiring in this fast-changing field in 2019 Charlotte Business Journal For those seeking career opportunities in digital marketing in 2019, Charlotte is among the best places to start the search. Source link
Motorola Solutions CEO Greg Brown explains how China went from a great business opportunity in the mid-1980s to an intellectual property stealing concern following their acceptance into the WTO in 2001. Brown says that when China implemented the indigenous cellular standard PDT, that in essence if Motorola wanted to play there and continue to provide
We Want a Level Playing Field in China Where IP is Not Stolen Read More »
“In IT there is little that has changed. Still not enough good specialists, but was in excess of willing to “enter into IT”, though not all of them are willing to work hard and to learn. Mostly people are attracted to the level of pay, prestige industry, interesting work, or the prospect of a successful
