Flop

3 Reasons Why the New John Lewis Christmas Ad Is a Flop

Unlike their American cousins, who generally wait until Black Friday to launch their Christmas ad campaigns, the Brits start right after Halloween. Why? Because they don’t celebrate Thanksgiving over in the UK. So, there is no reason to wait before launching Christmas ads that trigger intense emotions like happiness and warmth, with an occasional hint …

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Marketing Strategy – The Positive ROI of an Occasional Flop: ‘Dragons’ Den’ Failure Tom Hunt on Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! What drives entrepreneurs to pursue their vision (even when others don’t share it)? Even when initial reaction to their idea is negative? How do they find the mettle to pursue their next big idea if their first venture fails? By …

Marketing Strategy – The Positive ROI of an Occasional Flop: ‘Dragons’ Den’ Failure Tom Hunt on Marketing Smarts [Podcast] : Marketing Podcast Read More »