Word-Of-Mouth

The Beginner’s Guide to Protecting Your Online Business Reputation

By Keith Kakadia With the internet playing such a major role in the current marketing era, protecting your online reputation is more important than ever. Even if you don’t have a social presence, that doesn’t mean people aren’t talking. And if people are talking, rest assured, the word is spreading. What’s the word about your …

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How to Use Micro-Influencers to Grow Your Business

By Aljaz Fajmut Ready to supercharge your sales? One of the most effective ways to boost your business is to implement an influencer marketing campaign. It’s one thing for you to love your product, and quite another when an influencer starts to rave about it. With an influencer’s help, you suddenly have access to a much …

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Google Ditches Anonymous Reviews—How Your Business Can Benefit

By Shannon Montoya Google no longer permits users to post anonymous reviews on the Google My Business platform. The move also applies to previously posted anonymous reviews. Although the rule of “Let the buyer beware” always applies online, scraping reviews from “A Google User” across Google My Business is good for customers who want to …

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Influencer Marketing That Works | MarketingProfs Podcast

Jeff Barrett knows a lot of people and works with a lot of brands. By virtue of his large following on Twitter and Snapchat, he’s known as an influencer in the marketing space, but “influencer” isn’t his job. Rather, Jeff uses his influence to build his public relations and social media consultancy, Barrett PR. His …

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Marketing Strategy – Influencing the Influencers… With a Glock: Paul Barrett Talks About America’s Gun on Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! “I put away the shotgun/Borrow me a Glock,” rapped Cypress Hill’s B-Real on the group’s multi-platinum 1993 album Black Sunday. At the time, over a quarter million Glocks, a semi-automatic pistol invented and manufactured in Austria by Gaston Glock, had already been sold …

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Can Marketing Get You Out of Jail or Save Your Soul? Marketing Smarts Live [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Two weeks ago we took Marketing Smarts on the road once again and recorded the podcast live in Los Angeles. Our guests were Eric Granof, chief marketing officer at AIA, and Brad Abare, communications director of the Foursquare denomination and …

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Social Media – F-Bombs, Tax Audits, and Marketing Smarts Live in Miami [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! We had a lot of fun recording the Marketing Smarts podcast down in Miami on May 16. Meeting so many smart marketers was great, and the Cafeina lounge (where we held the event) was cool and hip. Our guests were …

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of-Mouth – Nice Companies Make More Money: Andy Sernovitz on Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! “It’s sad as hell that just doing the right thing makes us a special company.” That’s what Andy Sernovitz told me during this week’s episode of Marketing Smarts when I asked him why he said, referring to word-of-mouth marketing, “Marketing …

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Rethink Your Audience: Author and Digital Strategist Sam Ford on Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! “In the earlier days of digital content and social media,” Sam Ford told me during this week’s episode of Marketing Smarts, “a lot of us were focused on the ability everyone had to be a producer as the most transformative …

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Customer Relationships – Marketing Lessons From Lady Gaga: Author Jackie Huba Talks to Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Best-selling author Jackie Huba has written three books on customer loyalty, including Citizen Marketers: When People Are the Message, co-authored with Ben McConnell, and her first book, Creating Customer Evangelists. She’s been named one of the 10 most influential online …

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of-Mouth – Create Contagious Content: Author Jonah Berger Talks to Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Jonah Berger is an associate professor of marketing at the Wharton School of Business at the University of Pennsylvania. His research has been published in top-tier academic journals, and popular accounts of his work have appeared in the New York Times, …

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