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Forget focus groups: Unlock these 4 insights from rapid testing

While focus groups often reinforce assumptions, rapid testing is able to illustrate whether any assumptions about a product, audience, and go-to-market strategy are accurate. It’s time to face the facts: focus groups aren’t cutting it anymore. These relics date back to 1937 when Princeton University researchers investigated what sort of messaging sent over radio airwaves …

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Forget the Galaxy Fold, Motorola’s foldable Razr will launch before the end of the year – BGR

The Galaxy Fold was just released on Friday, that is, if you can find one in stores — and if you want to buy a $2,000 device that’s incredibly easy to render unusable. The Fold is five months late, and 2019 no longer looks like the year of the foldable device. Huawei’s Mate X is …

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Forget fingerprints. These headphones can scan your ear canal for identification

Passwords kind of suck. Or, rather, people kind of suck at passwords. Even after the plethora of cyber-attacks people have witnessed in recent years, the most commonly used password in 2019 is “123456.” “Qwerty” and “password” follow in quick succession. In a time when our lives are more digitized than ever, when an account being breached …

Forget fingerprints. These headphones can scan your ear canal for identification Read More »

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