When it comes to email, most marketers think they’re doing a great job sending relevant and informative communications, but their customers don’t always agree! Based on key findings from this year’s DMA Email Research Series (sponsored by Validity), we’ve produced a fabulous new infographic highlighting some of the biggest perception gaps, as well as the […]
Buffer has been built on the belief that transparency builds trust, holds us accountable, and can push our industry forward. Our salaries have been transparent since 2013, and for the fifth year in a row, we’re sharing our transparent pay analysis. In this report, we share the difference between what men and women earn at
2021 Pay Analysis: How We’ve Lowered Our Gender Pay Gap From 15% to 5.5% Read More »
30-second summary: Knowledge gap stands as the biggest challenge for AI technology adoption and implementation Our AI Summit 2020 is a cost-free event that aims to equip marketers with the much needed knowledge to adopt AI, realize AI’s true power, and know how to create strategies that can create huge competitive advantages. Brian Solis, IBM
ClickZ AI Summit 2020: Where industry experts bridge the knowledge gap Read More »
Millions of college-age students have to make a difficult decision soon. Spending all that money and time has always been a significant choice, but now it’s more fraught. The accredited institutions that are now suddenly offering students an online education simply haven’t committed the time or effort to actually be good at it. They’re offering
A lot has changed in the past few weeks, but what hasn’t changed is the high-quality and innovative research we’re bringing you at Summit NA this year. Being a Forrester|SiriusDecisions analyst is one of the best jobs in the world, and we’ve been looking forward to and preparing for our flagship event all year.
Mend The Gap Between B2B Buyers And Sellers With Us At Summit NA Read More »
From a marketing standpoint, the great benefit of online channels is the ability to track and measure how effective they are.
How to Bridge the Gap Between In-Person and Online Lead Generation Read More »
November 1st, 2019 Conference SMW Staff As moderator Jamillah Knowles was quick to point out, the Grey-sponsored panel on social media and trust had a timely development to discuss: Twitter CEO Jack Dorsey’s ban on paid political advertising. Grey’s Strategy Director Asad Shayk likened Twitter, and any other platform where people seek to congregate, as
Move from Push to Pull, and More Methods for Managing Marketing’s Trust Gap with Grey Read More »
As an SEO community, we are on the cusp of a huge shift; one that is already changing the way we approach search. As automation has enabled us to glean more (and more useful) insights from search, the channel has outgrown its position as an end-game marketing tool to help consumers discover products and services.
A gender-based wage gap is persistently setting women and people of color back in the technology industry. While diversity and inclusion have made revolutionary strides for white women, the picture is still dismal for women of color — for every dollar a man makes, a black woman makes 61 cents, while a white woman makes
Intel to publicly share its gender and race pay gap data by the end of 2019 Read More »
Weeks ago, when a brief Twitter spat between between Rep. Rashida Tlaib (D-MI) and the Detroit Police Department over the latter’s use of facial recognition software ended with an invitation for Tlaib to come and visit the Real Time Crime Center headquarters, I mentioned in an article that if the Congresswoman took them up on
