Gating

Study: Killing ‘review gating’ doesn’t hurt scores and grows overall volume

Not long ago, there were many companies in the reputation management segment doing what came to be called “review gating.” This is the process of soliciting customer feedback and sending satisfied customers down one path and others with negative sentiment down another. Gating holds almost no benefits. The “positive” path typically leads to relevant review […]

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If You’re Not Gating Your Videos, You’re Doing It Wrong: Kristen Craft of Wistia on Marketing Smarts [Podcast] : Marketing Podcast

Content, Marketing Strategy, Metrics & ROI, SEO BLOG / Good To SEO

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! If you haven’t already added video content to your marketing mix, now’s the time! Websites that include video get 41%more search traffic than sites that don’t. And once people arrive on your page, they’ll spend 88% more time there than they would

If You’re Not Gating Your Videos, You’re Doing It Wrong: Kristen Craft of Wistia on Marketing Smarts [Podcast] : Marketing Podcast Read More »

Should You Be Gating Your Content Offers?

b2b, Consumer, Content marketing, SEO BLOG / Good To SEO

Can you remember the last time you were on a website that failed to offer you a guide, coupon, ebook, white paper or something else in exchange for your contact info? (And no, Facebook doesn’t count.) If you spend a good amount of time on the internet, it’s likely you run into a dozen of

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Legal: Protect Against Counterfeit Goods with Amazon Brand Gating

Management, SEO BLOG / Good To SEO

There is no question that service providers like Amazon must constantly be on guard against nefarious third party sellers who might use their service for unlawful means. In order to build and maintain trust with its sellers and brands, Amazon must ensure that brand owners can stop the sale of counterfeit goods on its services.

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