goals

Industrial Content Marketing — Goals are Misunderstood and Misaligned

Industrial content marketing is used by an overwhelming majority of manufacturers. It stands at 85% according to the Content Marketing Institute’s 2017 survey. According to ENGINEERING.COM’s 2017 survey, 87% of engineering marketers use content marketing. The CMI survey also reported that that 80% of manufacturing marketers rated themselves as “Not At All Successful” to “Moderately […]

what are the most important goals for an effective seo strategy

What are the most important goals for an effective B2B SEO strategy?

b2b digital marketing, search engine optimisation, SEO BLOG, SEO Strategy / Good To SEO

Chart of the Day: B2B marketers place SEO Rankings and Traffic Generation above Leads or Sales SEO is one of the most important channels in any B2B marketing strategy but is often overlooked. Despite its track record in virtually every industry, B2B marketers can feel overwhelmed with the amount of work that goes into ranking your business in the

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