SEO Strategy

Seasonal SEO: Optimizing your site for the holiday season

Creating a solid seasonal SEO strategy is key to leveraging the peak buying period to its full potential. Seasonality can make or break an online business. Failure to get your business ready for the holiday season may result in lost customers, bad reputation and loss in online visibility. Creating a solid seasonal SEO strategy is …

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Search engine optimization trends for 2020 – How many are you following?

Communicating relevant and meaningful site content to your audience is about way more than the keywords you target. Yes, you heard me. SEO is not all about keywords and spending every waking hour tracking the algorithm changes until you’re blue in the face and more confused than when you started. Google has always been clear …

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100 UX and SEO mistakes to avoid

SEO and UX are both vital to ensuring your site ranks and converts. Despite this, many sites make big mistakes with both SEO and UX that can have negative effects A website can significantly boost a company’s popularity, bring new clients, and improve its ROI. At the same time, a low-quality website can cause the …

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Beginner’s Guide to Discovering the Competition’s SEO Strategy

You definitely want your website to rank at the top of the search results, but you can’t do this unless you defeat your existing organic competitors. This is the reason that competitor analysis is crucial for the success of your SEO campaigns. Competitor analysis helps to: Figure out the exact strategy used by your competitors …

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Are you losing your SEO rankings due to poor website security?

Google cares about how visitors interact with the sites. Website safety and security influence user experience (UX) directly so Google cares about these things Do you still believe that the search engines care only about keyword strategy? Keywords are not the only factor that influences the SEO of a site. You need to consider other …

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Semantic Search: What SEOs and Content Marketers Need to Know

Semantic search is a data retrieval method where user intent and resources are represented in a semantic model. So what do you need to know about it? Semantic search is not a new concept in the SEO industry but many digital marketers are still confused about what it is and what to do about it. …

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