Shopify is the world’s leading ecommerce platform, with almost $50bn of gross merchandise sold through the 600k stores on its platform last year. Online marketers are spending billions of dollars to acquire traffic for these stores, but there is a big problem: the Google Analytics setup for most stores is broken. The result? Marketers cannot […]
88% of Shopify stores have Google Analytics set up incorrectly Read More »
The process for dynamic rendering. Image: Google Google announced on Twitter Wednesday morning that it has published help documentation around what is dynamic rendering, when to use it, and how to implement it. This help documentation is designed as a workaround for webpages that deploy a form of JavaScript that makes it hard for Google
It’s a common concern for marketers and analysts worldwide: As your business has grown, so have your needs for complete and accurate data that can be integrated with other platforms. It might be time to upgrade to Google Analytics 360. This eBook from InfoTrust will provide you with everything you need to know when considering
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SearchCap: Google’s ad chief exits company, Google Analytics 360, SMX West 2019 Read More »
Sridhar Ramaswamy, Google SVP of Ads & Commerce. That man running Google’s ad business, Sridhar Ramaswamy, is leaving after 15 years to become a venture partner at Greylock Partners, a venture capital firm. Ramaswamy has been at Google for 15 years, most recently as SVP of Advertising and Commerce. Ramaswamy helped Google’s ad business scale massively. When
Google Ads chief Sridhar Ramaswamy leaves to join venture firm Read More »
Selling Apparel Products? Get more from your Google or Bing Shopping campaigns With apparel products predicted to exceed $500billion in sales this year, the online fashion industry continues to thrive, resulting in all-time high levels of competition. E-commerce fashion websites now depend on the performance of paid advertising campaigns more than ever, and ad performance
Advanced Google Shopping Segmentation for Fashion Stores Read More »
If you are a hard-core Excel only user this article is not for you. While Excel is powerful especially combined with Power BI, sometimes Google Sheets is the answer. In an industry such as digital marketing where everything we do is online, highly collaborative, and shared with outside clients Google Sheets has its benefits. We
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article. Source link
SearchCap: Google confirms ‘small’ update, fast-paced SEO, Findera search engine Read More »
Managing a Google Ads account can be a lot of work, especially if you don’t have the dedicated time or team for it. Luckily there are some ways to help automate your accounts built right into the platform. One of my favorites is Google’s automated rules feature. Today, I’m going to run through setting up
Expert’s Guide to Optimizing Automated Rules in Google Ads Read More »
Struggling to find your website in Google search results? Here are some reasons why that might be the case. Source link
9 Reasons Why Your Website Might Not be Showing Up on Google [Infographic] Read More »
