Google Analytics

Top Seven Best Google Analytics Plugins for WordPress (2020)

According to W3Techs, Google Analytics is used by 85.1% of all the websites with a known analytics tool. So basically, almost every website that you visit is probably using Google Analytics. If you want to have your WordPress site join the club, there are two basic routes that you can follow to add Google Analytics …

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3 Simple Ways to Generate More Returning Visitors to Your Site

Digital marketers tend to focus on attracting new customers to a business because they measure success by the number of new clicks they managed to drive to a site. Yet, returning customers are much more important to a business than first-time visitors. In fact, it costs 5x more to acquire new customers than it does …

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How to Track & Improve Your ROI

NEW & IMPROVED! This comprehensive how-to guide to Google Analytics for content marketing was updated and expanded to provide even more information. Enjoy! Over 29 million websites are using Google Analytics to track the actions happening on their website. But if you’re in that group, you might not realize how you can use it to …

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How to use Google Analytics URL builder to track campaigns – Econsultancy

We’re pretty big on measurement on this blog, and we use analytics to identify key topics, improve our content, and prove our effectiveness.  To this end, we’re big users of Google Analytics. We use a bunch of custom reports, segments and dashboards for measurement but also the trusty Google URL builder (take our Advanced Data …

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The 7 Most Important SEO Ranking Factors in 2019

Google is becoming more sophisticated and SEO is changing faster than ever before, so it’s crucial that SEO experts stay informed on the most important ranking factors. Keep in mind that even as Google’s ranking factors continue to change, their main goal – to serve the user – does not. This is significant because even as the …

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9 Alternatives that Are Just as Good as Google Analytics

Google Analytics is the most popular web analytics tool worldwide and is used by almost every webmaster. It has the largest market share of around 85.4% when compared to other analytics tools. The reason it’s so popular is because it’s free to use, data comes directly from Google and you can make concrete business decisions …

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