Google Analytics

What is the Role of SEO in Digital Marketing?

SEO is short for search engine optimization. In the world of digital marketing, this marketing strategy plays an important role in helping you increase your reach to potential customers.  While, Google doesn’t share its overall search volume, it’s safe to say it’s a lot. Some a have estimated it at 3.5 billion searches per day and the volume of searches grows by …

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What is a Metric in Google Analytics?

Metrics are key to finding out how your website is performing. Without knowing where you stand, you can’t further optimize your website SEO.   Metrics are quantitative measurements tracking different events on your website. There are many metrics in Google Analytics (more than 200), but not all will be useful to you.  These metrics are calculated in two ways:   overview …

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Your E-commerce Sales Chore Chart for a Profitable 2020

Does this sound familiar? You can’t find anything in your cluttered office or cluttered computer filing system. That’s bad enough, but if your customers can’t find anything in your disorganized or out of date online storefront, that’s a huge problem. Much like traditional brick-and-mortar stores, you wouldn’t find it acceptable to have empty shelves, products …

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Top Seven Best Google Analytics Plugins for WordPress (2020)

According to W3Techs, Google Analytics is used by 85.1% of all the websites with a known analytics tool. So basically, almost every website that you visit is probably using Google Analytics. If you want to have your WordPress site join the club, there are two basic routes that you can follow to add Google Analytics …

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3 Simple Ways to Generate More Returning Visitors to Your Site

Digital marketers tend to focus on attracting new customers to a business because they measure success by the number of new clicks they managed to drive to a site. Yet, returning customers are much more important to a business than first-time visitors. In fact, it costs 5x more to acquire new customers than it does …

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How to Track & Improve Your ROI

NEW & IMPROVED! This comprehensive how-to guide to Google Analytics for content marketing was updated and expanded to provide even more information. Enjoy! Over 29 million websites are using Google Analytics to track the actions happening on their website. But if you’re in that group, you might not realize how you can use it to …

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How to use Google Analytics URL builder to track campaigns – Econsultancy

We’re pretty big on measurement on this blog, and we use analytics to identify key topics, improve our content, and prove our effectiveness.  To this end, we’re big users of Google Analytics. We use a bunch of custom reports, segments and dashboards for measurement but also the trusty Google URL builder (take our Advanced Data …

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The 7 Most Important SEO Ranking Factors in 2019

Google is becoming more sophisticated and SEO is changing faster than ever before, so it’s crucial that SEO experts stay informed on the most important ranking factors. Keep in mind that even as Google’s ranking factors continue to change, their main goal – to serve the user – does not. This is significant because even as the …

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9 Alternatives that Are Just as Good as Google Analytics

Google Analytics is the most popular web analytics tool worldwide and is used by almost every webmaster. It has the largest market share of around 85.4% when compared to other analytics tools. The reason it’s so popular is because it’s free to use, data comes directly from Google and you can make concrete business decisions …

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4 ways to Supercharge your Google Analytics data

Only a minority of users tend to go beyond the basics and utilize some of the more advanced features of Google Analytics Google Analytics is a very powerful analytics tool that’s widely used in marketing departments around the world, with approximately 85% market share across all web traffic analysis tools. However, despite being ubiquitous across …

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Google Analytics App + Web – The New Frontier In Digital Analytics?

Written By: Catherine Blake and Michael Sherrod. Who wouldn’t want to know how mobile app experiences lead users to engage with and convert on-site (or vice versa)? Last week, Google announced the launch of the new App + Web property type in Google Analytics to help answer this very question! While this version is still in Beta, its …

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12 Reasons Your SEO Strategy Is Failing

NOW UPDATED! This post has been refreshed for 2019. Enjoy! Here’s a newsflash for you: Your SEO strategy isn’t failing because Google’s got it out for you or because you’re suffering from some mysterious penalty. Though it can be tempting to explain away your website’s failure to advance in the organic SERPs as being caused …

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