Google Analytics

How to Track & Improve Your ROI

NEW & IMPROVED! This comprehensive how-to guide to Google Analytics for content marketing was updated and expanded to provide even more information. Enjoy! Over 29 million websites are using Google Analytics to track the actions happening on their website. But if you’re in that group, you might not realize how you can use it to …

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How to use Google Analytics URL builder to track campaigns – Econsultancy

We’re pretty big on measurement on this blog, and we use analytics to identify key topics, improve our content, and prove our effectiveness.  To this end, we’re big users of Google Analytics. We use a bunch of custom reports, segments and dashboards for measurement but also the trusty Google URL builder (take our Advanced Data …

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The 7 Most Important SEO Ranking Factors in 2019

Google is becoming more sophisticated and SEO is changing faster than ever before, so it’s crucial that SEO experts stay informed on the most important ranking factors. Keep in mind that even as Google’s ranking factors continue to change, their main goal – to serve the user – does not. This is significant because even as the …

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9 Alternatives that Are Just as Good as Google Analytics

Google Analytics is the most popular web analytics tool worldwide and is used by almost every webmaster. It has the largest market share of around 85.4% when compared to other analytics tools. The reason it’s so popular is because it’s free to use, data comes directly from Google and you can make concrete business decisions …

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4 ways to Supercharge your Google Analytics data

Only a minority of users tend to go beyond the basics and utilize some of the more advanced features of Google Analytics Google Analytics is a very powerful analytics tool that’s widely used in marketing departments around the world, with approximately 85% market share across all web traffic analysis tools. However, despite being ubiquitous across …

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Google Analytics App + Web – The New Frontier In Digital Analytics?

Written By: Catherine Blake and Michael Sherrod. Who wouldn’t want to know how mobile app experiences lead users to engage with and convert on-site (or vice versa)? Last week, Google announced the launch of the new App + Web property type in Google Analytics to help answer this very question! While this version is still in Beta, its …

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