shopify

Shopify pledges $6.6M annually to flight climate change

Shopify Inc. is putting its financial weight behind the fight against climate change. Its chief executive officer, Tobias Lutke recently announced that the company has pledged at least $6.6 million annually through its new initiative dubbed the Shopify Sustainability Fund. Lutke compared the process of solving the climate crisis to the process Shopify went through …

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A Step-by-Step Guide (With Templates)

NOW WITH MORE! This post has been updated for 2019 with much more info to help you easily create your Facebook Retargeting Campaign! Are you splashing the cash on advertising campaigns, only to suffer with a low ROI? It’s not sustainable (nor sensible) to continue spending money on poorly performing campaigns. Facebook advertising is changing …

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10 Key Steps for Building a Great Small Business Website

By Allison Bowlus Whether you are a freelance photographer, own a hardware store, or have another type of small business, a great website is essential for your company’s success. As a webmaster who has worked on building or marketing over 100 small business websites, I know what it takes to create great and engaging business …

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New visual search innovations tap human emotions and biological buying triggers

There’s a science behind what engages shoppers and gets them to purchase and new visual search tech implementations promise to exploit that and reinvent ecommerce as we know it. A shopper’s decision to buy products is more influenced by the primal brain areas and less from the analytical side. Us humans are hard-wired to our emotions which …

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DTC Brands Doing Incredible Numbers on Shopify, Says COO

Direct to consumer brands are doing incredible numbers on Shopify, says Shopify COO Harley Finkelstein. He says that Kylie Jenner has generated almost a billion dollars in sales on the platform and many other influencers such as Kanye West, Drake, and most recently Tom Brady are also doing very well. “Even if you go beyond …

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88% of Shopify stores have Google Analytics set up incorrectly

Shopify is the world’s leading ecommerce platform, with almost $50bn of gross merchandise sold through the 600k stores on its platform last year. Online marketers are spending billions of dollars to acquire traffic for these stores, but there is a big problem: the Google Analytics setup for most stores is broken. The result? Marketers cannot …

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