Black Friday is going to be here in a matter of days, and you just got the go-ahead to use some additional budget to build awareness with YouTube ads. The problem is you don’t have enough time to get new holiday creative in time. Not ideal, but it’s not the end of the world. If […]
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One of the biggest holiday shopping temptations is getting into debt. Whether trying to get a great Christmas tree for your home, or looking for the “perfect” presents for friends and family, it can be easy to just put it on a credit card or take advantage of 0% interest loan specials. And you will
Holiday Shopping Tips: How to Avoid Going Into Debt This Season Read More »
The 2019 holiday shopping season is going to start in full earnest this coming week. And according to our lead in article for the season in this week’s roundup, it is looking good. The CEO of Small Business Trends, Anita Campbell provides some compelling data in her 2019 Holiday Sales Outlook is Bright article. This
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As an advertiser, it always feels like the holiday season is abnormally long. It starts in August when I’m initiating conversations with our clients about the upcoming holidays and what it means for them. The majority of my clients are small businesses with small budgets, making this an important time of year. Not only do
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The holiday shopping sprint is nearly upon us and although it’s a short one, all signs point to impending good cheer for retailers and e-commerce businesses. With Thanksgiving Day six days later than last year, nearly a week has been carved out of the shopping season. Even so, Salesforce is optimistic and predicts that U.S.
5 key ingredients for omnichannel success for the 2019 holiday shopping season Read More »
The holidays are here! That means search marketers everywhere are putting the finishing touches on strategies to make the most out of the next few weeks, the most important stretch of sales for many businesses. However, don’t go into the holiday shopping season without reading up on these key trends which might help wrap up
Paid search trends to watch for the 2019 holiday shopping season Read More »
Selling online is not easy, it’s hard work. However, thousands of businesses, every day are finding success in selling online. One of the leaders in helping businesses sell online is Yahoo Small Business and I just had a powerful discussion with Maria Melo, of Yahoo Small Business about how to increase holiday sales, this holiday season. Listen
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It’s not uncommon to see brands dedicate 365 days of their customer experience strategies to their buyers’ consumer behavior. But to sustain impactful CX in our competitive digital age, brands this holiday season should be thinking about another type of consumer: the gifter. Making a play for gift-givers There have been some brands in the
Gifter CX: How to make a play for gift givers this holiday shopping season Read More »
Alexis DeSalva is a Senior Research Analyst at Mintel. Alexis focuses on US Retail and eCommerce reports. November 20th, 2019November 20th, 2019 It’s the most wonderful time of the year, but for brands and retailers, it’s perhaps the most crucial. The 2019 holiday shopping season is unique from the past few years due to timing.
Holiday markets pop up throughout the season. They happen in cities throughout the country. You’ll sometimes hear them referred to as Christmas markets or Kris Kringle markets. And these seasonal shopping events usually include tons of gift items, food, and sometimes even holiday themed entertainment. Some of these markets focus on handmade items or other
