As an emerging technology, AI faces and will continue to face its fair share of challenges. On the one hand, consumers remain wary about adopting new tech. Envisioning a world where humans are displaced by AI-empowered machines gone amuck may be haunting a few late adopters. On the other hand, companies express frustration that AI […]
Tuesday 21 April 2020, 7:00 am One of the trends in business, marketing, and insights (prior to the crisis) was growth in interest in the whole person, i.e. the human. Rather than thinking of customers, voters, viewers, research participants, etc, the trend with HX (Human Experience) is to think about the person, not the transaction.
Looking at Market Researchers and Insight Professionals Through a Human Lens Read More »
Cox Communications’ Mallory Fetters on enhancing human interaction | Research World We value your privacy! In accordance with the European ePrivacy Directive, we must inform you that we place cookies on our website to improve your browsing experience, help us to understand our audiences better, enable us to provide you with personal content and ads
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Everywhere you look, artificial intelligence is being touted as a solution for just about all digital aspects of businesses. It seems like AI is even the answer to some questions we aren’t asking (AKA, solving problems we don’t have). Marketing is not immune to this push for AI. Quite the opposite, actually. Trade publications are
AI in B2B Marketing: Human vs. Martech Intelligence Read More »
Historically, whenever a large, technological leap is taken it’s met with a degree of resistance, sometimes in a way that makes us laugh. The Wall Street Tech article, “Women And Children First: Technology And Moral Panic” shares that when trains were first introduced to the public there was a fear that women shouldn’t ride them
Marketing Technology | Human Skills Become Even More Valuable in 2020 Read More »
There’s no denying that we live in a digital age of marketing funnels, landing pages, email marketing, social media campaigns, content strategy, brand identity, digital analytics, and inbound and outbound marketing. But it’s crucial that we don’t lose sight of the fact that brands are still selling to real human beings at the end of
The following is a guest contributed post by By Merilee Kern, MBA. Nobody starts out automatically caring about your products or services. They care about how you can make a difference in their lives. No matter the context, all relationships begin with a “handshake moment,” whether literally or figuratively—those first few introductory moments that reveal
Speak Human: 8 Conversation Marketing Hacks, Game-Changers Read More »
The emergence of AI-powered martech has given marketers a lot to grapple with the last couple of years. Some have voiced fears of being replaced by automation. Others are excited by the potential time and cost savings. But with all the hype around new technology, we may have overlooked the most exciting part of the
Soapbox: AI will help marketers focus on being human again Read More »
As the head of content for a digital marketing agency, I can spin a convincing argument on the importance of search engine optimization. And because I’ve been able to produce some pretty solid results—like those elusive featured snippets—it appears to clients that I have some kind of magic SEO formula. I don’t. What I do
Four Human Writing Tips That Will Make Search Bots Smile : MarketingProfs Article Read More »
