Humanization

Brand Humanization: Transparency vs Authenticity

[ad_1] What's the difference between 'transparency' and 'authenticity', and why does it matter? Take a listen to Pam Moore's latest podcast. [ad_2] Source link

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Why You Need Both Personalization and Humanization

[ad_1] Last week, a student in my Content Marketing Master Class (we’re currently taking email addresses for the next cohort) asked about the difference between personalization and humanization. An excellent and important question, as personalization and humanization are both foundational elements of modern marketing success. Both are valuable to companies and organizations, but for very …

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