personalization

6 Ways to Improve Customer Loyalty with AI

Artificial intelligence (AI) is a super hot topic right now in marketing. According to a Teradata study, 80% of enterprises report that their organization already has some form of AI in production. The study also revealed that one of the top planned areas for AI investment for brands was customer experience. From providing a seamless …

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3 Simple Ways to Generate More Returning Visitors to Your Site

Digital marketers tend to focus on attracting new customers to a business because they measure success by the number of new clicks they managed to drive to a site. Yet, returning customers are much more important to a business than first-time visitors. In fact, it costs 5x more to acquire new customers than it does …

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42 Digital Marketing Trends You Can’t Ignore in 2020

UPDATED FOR 2020! This epic list article has been updated to include 20 more digital marketing trends to help you get ready for next year! At one time, artificial intelligence, data-driven marketing and voice search engine optimization (VSEO) were ambitious concepts bordering on the ridiculous. Today, these innovative digital marketing trends are among the top …

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7 Experiments to Significantly Increase Your CTAs’ Conversion Rates

While we often put in a lot of effort into perfecting various aspects of our marketing copy, we sometimes don’t give the CTA as much attention as it deserves. Yet, research shows that the CTA is just as important as other parts of our marketing copy; in fact, more than 90 percent of people who …

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12 Ways to Use Machine Learning in Digital Marketing

Analytics. Personalization. Automation. Optimization. These are the pillars of success for digital marketing campaigns. What if a single suite of technologies could multiply the effectiveness of all these aspects of marketing manifolds? That’s exactly what machine learning does. Gartner predicts that by 2020, around 30% of companies will be using machine learning and AI in at …

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What We Can Learn from Nike’s $39B Marketing Strategy

With over 1.15K stores globally, 76.7K employees, and $39.12 billion in yearly revenue, it’s safe to say that Nike is at the top of the game right now. What is it like to be the largest sneaker maker who keeps sales surging as the global economy slows? I’ve spent three wonderful days rambling around Nike’s website …

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Use Mailjet’s Webhook Notifications with Segment- Mailjet

What better way to understand your customers but a really powerful Customer Relationship Management (CRM) software? We’ll tell you what – a Customer Data Infrastructure (CDI) software called Segment. Nowadays, your customers are expecting highly personalized emails and experiences, so a simple CRM might not be enough. Keep reading and find out how you can …

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How to Create CTAs That Convert More Leads Into Customers

Results-focused marketers know that their marketing efforts are only successful if they contribute to their organization’s bottom line. That requires them to go beyond focusing on brand awareness to develop marketing campaigns and collateral that attract, nurture, and, most importantly, convert leads into customers. In other words, our job, as marketers, is to motivate our …

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3 Steps to Improve Your Messaging by Leveraging Relevant Data

As the popularity and influence of digital marketing grows, data has become more central to marketing initiatives. With information being captured at every stage of the marketing process, organizations often find themselves struggling to deduce relevant insights as they sift through a torrent of raw data. As a result, it’s necessary for businesses to properly …

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7 Examples of Storytelling Content You Can Use in Your Marketing Campaigns

Successful businesses are built on effective stories. People love to see, read or hear stories because it creates a human connection based on empathy. The best marketers in the world leverage the power of storytelling to improve branding and conversion rates. What do stories have to do with marketing? Well, people remember stories 22x more …

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22 Digital Marketing Trends You Can No Longer Ignore in 2019 & Beyond

NOW UPDATED! This post was expanded and updated with new digital marketing trends as of July 2019. Enjoy! Marketing has changed more in the last five years than in the last 50, and the rapid progress doesn’t show any signs of slowing down. As summer 2019 approaches, the digital marketing landscape that encompasses SEO, social …

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6 Ways to Create a Personalized Landing Page to Increase Conversions

We’re exposed to up to 10,000 ads each day. So why is it that we pay attention to only a very small percentage of them? I’ll tell you why: It has to do with selective attention, which is, “the process of directing our awareness to relevant stimuli while ignoring irrelevant stimuli in the environment” (source: …

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