customer relationships

Why Customer Experience is the Ultimate Marketing Tool

By 2020, a majority of purchase decisions will be made based on customer experience, not price. And according to a study from Temkin Group, a moderate increase in customer experience generates an average revenue increase of $823 million over three years for a company with $1 billion in annual revenues. INCREDIBLE. A moderate increase in customer …

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Customer Behavior – Marketing Smarts: Lou Imbriano on Teamwork, Positions of Power & the Goal of Your Business : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Lou is a colorful character with a classic (East) Boston accent and a wealth of down-to-earth advice for anyone running a business. In this podcast, we covered the following topics: 1. Teamwork When people talk about “teamwork,” they often focus …

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Marketing Smarts: Hubspot’s Mike Volpe on Marketing and Sales : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! This Marketing Smarts podcast with Mike Volpe, CMO of HubSpot, provides insight on how one might enable and encourage sales and marketing to work together effectively and productively. “You guys are a bunch of clowns who just do arts and …

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Customer Relationships – Marketing Smarts: Why You Need a Marketing Technologist : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! When I talked with Scott Brinker about marketing technology for this week’s episode of MarketingSmarts, he emphasized what he called “two truths”: 1. IT needs to move farther out of the business of managing and implementing all of the technology …

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Social Media – The Changing Agency/Client Relationship: Glenn Engler Talks to Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! A recent survey by the CMO Council found that only “9% of senior-level marketers say traditional ad agencies are doing a good job of evolving and extending service capabilities in the digital age.” That is troubling, and not a little …

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Marketing Strategy – Influencing the Influencers… With a Glock: Paul Barrett Talks About America’s Gun on Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! “I put away the shotgun/Borrow me a Glock,” rapped Cypress Hill’s B-Real on the group’s multi-platinum 1993 album Black Sunday. At the time, over a quarter million Glocks, a semi-automatic pistol invented and manufactured in Austria by Gaston Glock, had already been sold …

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Customer Relationships – How Community Management Can Help Your Business Grow: Rachel Happe [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Rachel Happe and Jim Storer, co-founders for The Community Roundtable, just released their latest State of Community Management report, so I invited Rachel to Marketing Smarts to discuss what they found. (If instead of reading about our conversation you’d like …

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Is Giving the Secret to Getting? Bob Burg Guests on Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! “Shifting one’s focus from getting to giving—and when we say ‘giving’, we mean constantly and consistently providing value to others—is not only a nice way to live life, it’s a very financially profitable way as well.” That, in the words …

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Social Media – The Easiest Way to Be Successful in Social: Jay Baer Talks to Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! In a post published last December on Convince & Convert, this week’s guest on Marketing Smarts, Jay Baer, wrote, “Social is foremost a philosophy, not a set of behaviors.”  Of course, when you read that sentence and consider the title …

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Customer Relationships – Have You Sat Down with Your Customer Lately? Patrick Schaber and Joe Sorge on Marketing Smarts : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! At first blush, you might not think the two guests who joined me on stage at the Fine Line Music Cafe in Minneapolis to record an episode of Marketing Smarts as part of our Smart Marketers Tour had much in common.  …

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of-Mouth – Nice Companies Make More Money: Andy Sernovitz on Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! “It’s sad as hell that just doing the right thing makes us a special company.” That’s what Andy Sernovitz told me during this week’s episode of Marketing Smarts when I asked him why he said, referring to word-of-mouth marketing, “Marketing …

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General Management – Smart Marketers Road Show Rundown With Jeff Mayersohn and Lou Imbriano [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! The final stop of the MarketingProfs Smart Marketers Tour was Boston, MA (well, technically, Lincoln, MA) on July 10. We held the event at the beautiful deCordova Museum, and it was our best-attended (though the show we did in Minneapolis …

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