customer relationships

Why Customer Experience is the Ultimate Marketing Tool

By 2020, a majority of purchase decisions will be made based on customer experience, not price. And according to a study from Temkin Group, a moderate increase in customer experience generates an average revenue increase of $823 million over three years for a company with $1 billion in annual revenues. INCREDIBLE. A moderate increase in customer …

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Customer Behavior – Marketing Smarts: Lou Imbriano on Teamwork, Positions of Power & the Goal of Your Business : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Lou is a colorful character with a classic (East) Boston accent and a wealth of down-to-earth advice for anyone running a business. In this podcast, we covered the following topics: 1. Teamwork When people talk about “teamwork,” they often focus …

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Marketing Smarts: Hubspot’s Mike Volpe on Marketing and Sales : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! This Marketing Smarts podcast with Mike Volpe, CMO of HubSpot, provides insight on how one might enable and encourage sales and marketing to work together effectively and productively. “You guys are a bunch of clowns who just do arts and …

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Customer Relationships – Marketing Smarts: Why You Need a Marketing Technologist : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! When I talked with Scott Brinker about marketing technology for this week’s episode of MarketingSmarts, he emphasized what he called “two truths”: 1. IT needs to move farther out of the business of managing and implementing all of the technology …

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Social Media – The Changing Agency/Client Relationship: Glenn Engler Talks to Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! A recent survey by the CMO Council found that only “9% of senior-level marketers say traditional ad agencies are doing a good job of evolving and extending service capabilities in the digital age.” That is troubling, and not a little …

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Marketing Strategy – Influencing the Influencers… With a Glock: Paul Barrett Talks About America’s Gun on Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! “I put away the shotgun/Borrow me a Glock,” rapped Cypress Hill’s B-Real on the group’s multi-platinum 1993 album Black Sunday. At the time, over a quarter million Glocks, a semi-automatic pistol invented and manufactured in Austria by Gaston Glock, had already been sold …

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