Immersive

Angry Birds is reborn as immersive PlayStation virtual reality game for the whole family

Virtual Reality has made some big promises in terms of immersion and game-play but for families, this can sometimes fall a little flat. Either the games are rated for older players, or they focus only on one main player. The Angry Birds Movie 2 VR: Under Pressure solves this problem in some unusual ways. It’s …

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The benefits of 5G: Streaming video, gaming, and immersive mobile experiences

With 5G deployments rolling out across the world, the next generation of mobile technology promises myriad benefits to consumers, especially those who enjoy streaming videos. Recall that when 4G LTE first launched, mobile operators partnered with pay-TV providers and streaming services such as Netflix to showcase that LTE allowed consumers to stream videos with …

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Here’s how brand marketers can use immersive technology to build an effective retail experience

It’s your typical overcast Saturday in downtown Portland, Oregon, and I’m heading out to the park to walk my dog, Betty. What I find this particular evening is anything but typical as instead of a few homeless guys sleeping on benches and fellow dog walkers, I encounter hundreds of people of all ages walking through …

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Chilliwack BC Registered Massage Therapist Clinic Launches Google Street View 360 Virtual Tour Walkthrough Immersive Experience For Patients Looking For New RMT Clinic – Press Release

Chilliwack, BC – Reclaimed Massage Therapy, Health and Wellness Group launched a new Google Street View virtual walkthrough of their Chilliwack massage therapy clinic for future patients who want to preview the clinic’s exterior and interior space. According to an independent study by IPSOS for Google, 44% of consumers use mapping products when searching for …

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Chevron storytelling uses purposeful immersive experiences to engage stakeholders

Frozen in place, alert and quietly breathing the eight-foot Perentie lizard sizes me up. The only discernible movement is an opaque eyelid gliding over a dark reptilian gaze. I don’t THINK it will eat me for breakfast. Suddenly it’s long, forked tongue darts out into the air just barely missing my nose, as the lizard …

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Twitter Adds New Video Website Card to Provide More Immersive Ad Experience

Twitter has unveiled a new video ad type which provides a more immersive brand experience direct from your Twitter feed. Called ‘Video Website Cards’, the new option enables advertisers to connect their video ads to a website, with the ad continuing to play as the website loads. When clicked on mobile, the video shifts to …

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AI, Immersive Tech and Conversational Interfaces Converge at Customer Experience

One of my favorite conferences of the year is this week’s Oracle Openworld, mainly because Oracle is a company that competes in a variety of business application categories. And they do have apps for the higher end of the SMB space. Unfortunately I was unable to attend this year, but very fortunate to speak with …

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