CPG-focused ad metrics agency NCSolutions (NCS) announced on Thursday the launch of Sales Lift Metrics, a new in-flight campaign optimization service. Driven by AI and machine learning technology, Sales Lift Metrics aims to deliver weekly incremental sales metrics that advertisers can use to inform and enhance campaign outcomes while they’re still active. For programmatic campaigns, […]
The scientific method of measuring marketing effectiveness As seasoned marketers, I’m sure you’ll be familiar with the quote (often attributed to John Wanamaker): “Half the money I spend on advertising is wasted; the trouble is I don’t know which half” The ability to effectively measure marketing effectiveness is the Holy Grail for CMOs and marketing
Incremental measurement – advantage and opportunities Read More »
Have you been exploring the Amazon advertising space, and come across Amazon DSP? Wondering if it’s for you and for your accounts? You might already be happy with your current buying strategies, but there are net new opportunities to reach customers just waiting to be found in Amazon DSP. So we’re here to show you
Drive New Customers and Incremental Gains with Amazon DSP Read More »
Online advertising is likewise known as internet advertising or digital advertising which makes usage of the cyberspace to communicate the promotional marketing message to the customers. The online advertising term is broadly categorized on the basis of types of advertising which includes search engine optimization (SEO), banner marketing, search engine advertising (SEA), email marketing, online
Mobile FM radio spots provides an average of 22 percent lift in incremental store traffic and up to 32 percent lift for specific categories, according to data out Thursday from radio attribution company Dial Report with the Radio Advertising Bureau. The study looked at 10 brands across four categories, analyzing a total of 1.5 million
Mobile FM radio ads shown to drive incremental store traffic Read More »
Beating remarketing addiction and testing for incremental value using Google Analytics – Search Engine Land Thanks to Our Sponsor Source link
Beating remarketing addiction and testing for incremental value using Google Analytics Read More »
Your retargeting program may be raking in some great results, but how do you know those are the best results you can get? Performance advertising software company Nanigans calculated that marketers left $5 billion in revenue on the table from their remarketing programs in 2017 by not optimizing for incremental revenue. A “flawed approach to retargeting creates
How to Do Remarketing Right: The Key Is Incremental Revenue Read More »
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. Source link
