incremental

NCS launches AI service to optimize for offline incremental sales in CPG digital campaigns

CPG-focused ad metrics agency NCSolutions (NCS) announced on Thursday the launch of Sales Lift Metrics, a new in-flight campaign optimization service. Driven by AI and machine learning technology, Sales Lift Metrics aims to deliver weekly incremental sales metrics that advertisers can use to inform and enhance campaign outcomes while they’re still active. For programmatic campaigns, …

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Incremental measurement – advantage and opportunities

The scientific method of measuring marketing effectiveness As seasoned marketers, I’m sure you’ll be familiar with the quote (often attributed to John Wanamaker): “Half the money I spend on advertising is wasted; the trouble is I don’t know which half” The ability to effectively measure marketing effectiveness is the Holy Grail for CMOs and marketing …

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Drive New Customers and Incremental Gains with Amazon DSP

Have you been exploring the Amazon advertising space, and come across Amazon DSP? Wondering if it’s for you and for your accounts? You might already be happy with your current buying strategies, but there are net new opportunities to reach customers just waiting to be found in Amazon DSP. So we’re here to show you …

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Online Advertising Market to Witness Increased Incremental Dollar Opportunity During 2015 – 2021 – New Daily Herald

Online advertising is likewise known as internet advertising or digital advertising which makes usage of the cyberspace to communicate the promotional marketing message to the customers. The online advertising term is broadly categorized on the basis of types of advertising which includes search engine optimization (SEO), banner marketing, search engine advertising (SEA), email marketing, online …

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Mobile FM radio ads shown to drive incremental store traffic

Mobile FM radio spots provides an average of 22 percent lift in incremental store traffic and up to 32 percent lift for specific categories, according to data out Thursday from radio attribution company Dial Report with the Radio Advertising Bureau. The study looked at 10 brands across four categories, analyzing a total of 1.5 million …

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Beating remarketing addiction and testing for incremental value using Google Analytics

Beating remarketing addiction and testing for incremental value using Google Analytics – Search Engine Land Thanks to Our Sponsor Source link