Voice search is, as I’m sure you know by now, the topic that has raised the most eyebrows in recent time for SEOs. Because of its rapid progression, it’s become less of a ‘when it happens’ and more of a ‘it’s happening now and you either react to it or become a distant memory forgotten […]
Which industries will benefit most from voice search? Read More »
Machine learning made a big splash in 2018, and companies are expected to continue or increase their investments in this technology in the coming year. IDC forecasts that machine learning and AI spending will increase from $12 billion in 2017 to $57.6 billion by 2021. Data science platforms that support machine learning are predicted to
Four industries set for a machine learning transformation in 2019 Read More »
According to a new threat report, there’s been an 782x increase in the number of phishing cyberattacks in Q2 2018 alone. eSentire Threat Intelligence also reports that two industries with a strong small business presence (marketing and construction) were in the top five most affected. Industries Targeted by Phishing Small Business Trends contacted Keegan Keplinger,
Why Are These Certain Industries Targeted by Phishing Attacks? Read More »
Keith O’Brien is the new Digital Transformation Team Lead at Econsultancy US. I caught up with O’Brien to pick his brains about what digital transformation entails in 2018. A former journalist and consultant, O’Brien shares his insight into the crux of digital transformation, into tech, skills and strategy, and what part marketing has to play.
Even those in 'boring' industries can create entertaining, effective content, as contributor Pam Moore explains. Source link
Content Marketing for Regulated, Boring and Unsexy Industries Read More »
Getting paid commission for selling products or services can be attractive to many sales representatives, particularly those who are experienced and successful in the art of selling. Offering generous commission-based salaries and incentives can help small businesses attract and retain selling talent. 2018 Average Sales Commission Rates by Industry Here are the top five small
It’s safe to say that most search engine optimization (SEO) practitioners today understand the role that relevant, high-quality links play in achieving organic ranking and traffic. What is less understood, however, is how to earn those links in sufficient volume to achieve and maintain results — especially when it comes to industries that some may
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If you are a B2B company, you likely go to market by industry. So, you might have products that are bought by several industries, but maybe they do different things with your product in different industries. Perhaps they don’t have the same benefits across industries. Or they use different language to describe what they do
How Do You Automate Tagging Your Web Content With Industries? Read More »
Only two or three decades ago, the trend in both primary and secondary schools was to offer boys metal shop, and girls home economics. It was assumed that the boys would need to know how to fix a car engine as adults, and the girls would need to maybe sew something. If you were a
Building Strong Women and Communities in STEM Industries Read More »
