You’ve heard the truism: Employees don’t leave jobs or companies, they leave managers and bosses. (Nearly two-thirds of employees have left a job or plan to leave because of their boss.) Employees ascribe the following traits, among others, to bad managers: self-absorbed, arrogant, untrustworthy, selfish. On the other hand, employees describe good managers as leaders, […]
Highly Effective Leaders vs. Ineffective Managers Read More »
Google search/photo courtesy of Emrah Turudu Pittsburgh personal injury law firm Friday & Cox says online marketing company FindLaw duped it into paying nearly $300,000 for a shoddy website and lackluster social media presence, but FindLaw says the firm still owes it $37,000 plus interest and is in breach of contract for failing to pay.
Google search/photo courtesy of Emrah Turudu Pittsburgh personal injury law firm Friday & Cox is embroiled in a lawsuit with online legal marketing company FindLaw in which the firm alleges it was duped into paying nearly $300,000 for an “optimized” website and Facebook page that turned out to be anything but. On Aug. 16, a federal judge granted
Pa. Firm Claims It ‘Wasted’ $300K on FindLaw’s ‘Ineffective’ Web Marketing Services Read More »
There’s a trend in marketing, fueled by social media, of businesses trying to garner publicity by doing something special for a customer. Known as “surprise and delight” in the social media community, these initiatives typically involve finding a customer via Twitter or Facebook and then aligning operations to create a “magic moment” for
Why Surprise and Delight is an Ineffective Word of Mouth Strategy Read More »
As anyone who’s tried to develop links to a local business will know, the link building game for local SEO is a very different beast to standard link building. For a start, Domain Authority isn’t as critical as local relevance. Then there’s the realization that nofollow links are actually fine and really do count towards
Experts agree: Social media is ineffective in local link building Read More »
Editor’s note: You may have missed this article when CMI published it last year. We’re publishing this update since blogging continues to be among the tactics content marketers consider most critical to their success. Despite how much work is involved, blogging often is thought of as one of the most basic points of entry into the
