word of mouth

The A-to-Z of Viral Marketing (+ Infographic)

We’ve all seen one of those ads that just hits the ground running and before you know it, it’s “gone viral”. It almost doesn’t even matter what the subject is; all sorts of people outside the brand’s demographic will watch it, like it and share it – because a great ad is a great ad. …

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11 Facts You Should Know About B2B Influencer Marketing

Marketing and advertising are extremely important for any type of business, and different versions of them have existed over the decades. Of course, over time, the way that marketing works has changed, and the demands of the industry have transformed. Today, it’s not just about information and communication flowing from the brand to the consumer …

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Word of Mouth Marketing Defined {Proactive and Reactive Versions}

According to the Business Dictionary, Word of Mouth Marketing is: Oral or written recommendation by a satisfied customer to the prospective customers of a good or service. Considered to be the most effective form of promotion, it is also called word of mouth advertising which is incorrect because, by definition, advertising is a paid and non-personal …

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How to Create a B2B Word-of-Mouth Marketing Strategy in 6 Steps

Word of mouth influences more than 90% of B2B purchases. Yet, almost every B2B company takes it for granted. They just assume that customers will talk about the business. But that’s not how people really behave, is it? Word of mouth influences more than 90% of #B2B purchases. Click To Tweet We discuss things that …

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A Proven Way to Multiply Customers without Wasting Money on Ads

Too many people are wasting money on advertising (online and offline), failed content marketing and influencer marketing of dubious value. But the waste of money and effort isn’t the worst part. The worst part is that you are sitting on the solution. You already HAVE what you need to grow your business dramatically. Did you …

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