Ingredient

Want to Come Up With More Brilliant Ideas? This Is the Key Ingredient, According to Social Science

Teresa Amabile, a social psychologist and Harvard Business School professor, has been conducting studies about creativity in the workplace for years in her quest to open up the “black box” of creativity. Some of the most profound insights uncovered by Amabile and her team of researchers have come about from analyzing thousands of daily journal […]

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McDonald’s Just Rolled Out Radical New Burgers With Millennials’ Favorite Ingredient

Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek. Is this a nothingburger? Traditionalists will worry. For them, you see, McDonald’s represents all that is quintessentially American: Speed, convenience and obesity. Yet McDonald’s is struggling. It can’t catch its breath as rivals have surged past

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