creativity

A Conversation with Chris Duffery – Gigaom

Today’s leading minds talk AI with host Byron Reese About this Episode Episode 92 of Voices in AI features Byron speaking with Chris Duffey about the nature of creativity and how machine intelligence can interact with creative concepts. Listen to this episode or read the full transcript at www.VoicesinAI.com Transcript Excerpt Byron Reese: This is …

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Aligning Creative Output and Performance Metrics

Measuring and optimizing creative work drives performance and business impact. Here’s how to figure creativity into your overall measurement strategy. Creativity is an essential driver of marketing performance. Marketers that focus on creativity deliver stronger business results than those who fail to understand its correlation to campaign KPIs. To be sure, there’s a ton of …

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Learning to Master the Art of Your Career

It doesn’t matter what you do for a living — whether you work in medicine or retail, law or construction, software engineering or writing — there’s an art and science to every career. Each profession has its scientific aspects, those more mechanical facets, rules, and methods you must know to succeed. Yet no matter how …

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9 Ways to Become More Creative in the Next 10 Minutes

Modern culture often labels creativity as natural gift. Artists get showered with praise and proclamations of “you’re so talented,” but truthfully, talent has little to do with it. Creativity is a skill to be learned, practiced, and developed, just like any other. Juggling takes practice, as does surfing, coding, and driving a car. Creativity is …

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How to grow your creative business using ‘tasters’ – Red Lemon Club

You’ve probably been in a Starbucks when they hand out free pieces of cakes, or shots of drinks tasters. Why do they bother?  Doesn’t a massive brand like Starbucks merely have to open its doors to get paid? For most of its income yes. But even large companies see the tremendous value in having a …

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Why many of us are in trouble, and four ways to gain an ‘unfair advantage’ – Red Lemon Club

I can’t say precisely what the future will hold, but I do know that a lot of us are not ready. What’s worse is that the cues that surround us, beyond a few feel-good Instagram quotes, tell us that we’ re ok. That we need to consume more. That we don’t need to act. That …

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