As a client, it’s often difficult to know how much freedom to grant your agency. Leaving agencies to their own devices can result in some unexpected results further down the line. Sticking your oar in too much can frustrate relationships and lead to mixed signals and, ultimately, a confused result. So, how do you go …
How to maximise creativity within client-agency relationships – Econsultancy Read More »
Today’s leading minds talk AI with host Byron Reese About this Episode Episode 92 of Voices in AI features Byron speaking with Chris Duffey about the nature of creativity and how machine intelligence can interact with creative concepts. Listen to this episode or read the full transcript at www.VoicesinAI.com Transcript Excerpt Byron Reese: This is …
Measuring and optimizing creative work drives performance and business impact. Here’s how to figure creativity into your overall measurement strategy. Creativity is an essential driver of marketing performance. Marketers that focus on creativity deliver stronger business results than those who fail to understand its correlation to campaign KPIs. To be sure, there’s a ton of …
Aligning Creative Output and Performance Metrics Read More »
It doesn’t matter what you do for a living — whether you work in medicine or retail, law or construction, software engineering or writing — there’s an art and science to every career. Each profession has its scientific aspects, those more mechanical facets, rules, and methods you must know to succeed. Yet no matter how …
Modern culture often labels creativity as natural gift. Artists get showered with praise and proclamations of “you’re so talented,” but truthfully, talent has little to do with it. Creativity is a skill to be learned, practiced, and developed, just like any other. Juggling takes practice, as does surfing, coding, and driving a car. Creativity is …
9 Ways to Become More Creative in the Next 10 Minutes Read More »
You’ve probably been in a Starbucks when they hand out free pieces of cakes, or shots of drinks tasters. Why do they bother? Doesn’t a massive brand like Starbucks merely have to open its doors to get paid? For most of its income yes. But even large companies see the tremendous value in having a …
How to grow your creative business using ‘tasters’ – Red Lemon Club Read More »
I can’t say precisely what the future will hold, but I do know that a lot of us are not ready. What’s worse is that the cues that surround us, beyond a few feel-good Instagram quotes, tell us that we’ re ok. That we need to consume more. That we don’t need to act. That …
Most suggestions about how to ‘fix’ our social anxiety are devoid of motion/action/movement: ‘Meditate for hours daily.’ ‘Repeat affirmations that you are confident.’ ‘Pray.’ ‘Just relax and be yourself.’ ‘Take that pill.’ ‘Think differently.’ ‘Be present.’ ‘Talk about your sad childhood with a therapist.’ Some of these can help. Absolutely. However, I do not believe …
This is How to Obliterate (Social) Anxiety – Red Lemon Club Read More »
By Adam Witty “See it, be it.” I’ve always been a fan of this philosophy. If you can imagine something, you’ve taken the first step to creating it. The Wright Brothers imagined a flying machine. Steve Jobs imagined an easy-to-use computer. Walt Disney imagined a place where children and parents could have fun together. Imagination …
5 Time-Tested Tips to Sparking Your Team’s Imagination and Creativity Read More »
You’ve been creating, making, doing and stressing, and STILL, the traction isn’t there. What is traction? Traction is when increasingly more people engage with your creative work. Traction is when people increasingly like, subscribe and comment on your work. Traction is when more and more people buy your products, and tell others about it enthusiastically. …
Rich Hingley is Group Creative Director at drp, a creative communications agency. We caught up with him to find out about a day in his life, why risk aversion is the nemesis of creativity, why he’s open to inspiration from anywhere, and why running is better than the internet… (If you’re looking for a change …
A day in the life of… Group Creative Director at a creative communications agency Read More »
Making art for a living is hard. Hang on, you didn’t think it was supposed to be easy, did you? ‘Go and do what you love, and the money will follow!’ They say. ‘Follow your passion!’ They hoot. None of these feel-good phrases gets to the truth of what is involved. Now, don’t get me …
How to REALLY do what you love, and change your life doing it – Red Lemon Club Read More »
