As a client, it’s often difficult to know how much freedom to grant your agency. Leaving agencies to their own devices can result in some unexpected results further down the line. Sticking your oar in too much can frustrate relationships and lead to mixed signals and, ultimately, a confused result. So, how do you go …
How to maximise creativity within client-agency relationships – Econsultancy Read More »
Today’s leading minds talk AI with host Byron Reese About this Episode Episode 92 of Voices in AI features Byron speaking with Chris Duffey about the nature of creativity and how machine intelligence can interact with creative concepts. Listen to this episode or read the full transcript at www.VoicesinAI.com Transcript Excerpt Byron Reese: This is …
Measuring and optimizing creative work drives performance and business impact. Here’s how to figure creativity into your overall measurement strategy. Creativity is an essential driver of marketing performance. Marketers that focus on creativity deliver stronger business results than those who fail to understand its correlation to campaign KPIs. To be sure, there’s a ton of …
Aligning Creative Output and Performance Metrics Read More »
It doesn’t matter what you do for a living — whether you work in medicine or retail, law or construction, software engineering or writing — there’s an art and science to every career. Each profession has its scientific aspects, those more mechanical facets, rules, and methods you must know to succeed. Yet no matter how …
Modern culture often labels creativity as natural gift. Artists get showered with praise and proclamations of “you’re so talented,” but truthfully, talent has little to do with it. Creativity is a skill to be learned, practiced, and developed, just like any other. Juggling takes practice, as does surfing, coding, and driving a car. Creativity is …
9 Ways to Become More Creative in the Next 10 Minutes Read More »
You’ve probably been in a Starbucks when they hand out free pieces of cakes, or shots of drinks tasters. Why do they bother? Doesn’t a massive brand like Starbucks merely have to open its doors to get paid? For most of its income yes. But even large companies see the tremendous value in having a …
How to grow your creative business using ‘tasters’ – Red Lemon Club Read More »
