InStore

Drive Perceptions of Value Through In-Store Pricing Signage

Drive Perceptions of Value Through In-Store Pricing Signage

Friday 10 January 2020, 12:45 pm Editor’s Note: Insights That Work is a showcase of how the GRIT Top 50 Most Innovative Suppliers create solutions to some of the biggest challenges in insights today. This year’s edition provides case studies on brands like Nestle, Shell, Frito-Lay, and more. Challenge After many structural optimizations, a retailer’s value perception continued to …

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My Brother

Brand Gets Instant In-Store Visibility with Mobile Audits

My Brother’s Salsa, maker of premium, carefully sourced salsas and chips, had some burning questions about in-store conditions and the retail execution of its products. According to CEO and owner Ashley Pointer, the CPG brand wondered whether its products were… Correctly priced on store shelves Competitively priced relative to other salsas Marked with the appropriate …

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Three creates in-store future of living experience to launch 5G

Three has launched its 5G home broadband with an augmented reality experience so it can show people the possibilities of the technology. The “Living room of the future” activation in its flagship store on Oxford Street, powered by 5G, aims to showcase how the technology will “revolutionise” how we live. Sarah Kilmartin, marketing experience director …

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Vibenomics launches out-of-home audio advertising marketplace to target customers in-store

Audio experience company Vibenomics announced Tuesday the launch of an audio out-of-home (OOH) advertising marketplace, designed to connect advertisers with customers shopping in physical stores around the U.S. According to Vibenomics, advertisers can place audio ads to be broadcast over store speakers and target a national audience of up to 150 million shoppers (or 4,000 …

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