I hope you’ve had a great week as the new year truly kicked into gear. Calling all incredible search marketers (psst, that’s you)! Entries for this year’s Search Engine Land Awards are now open! Our fourth annual awards event will be held at SMX Advanced in Seattle this June. With more than 25 categories across […]
Holiday retail results, Search Engine Land Awards and more Read More »
We are thrilled to announce that the search industry’s most prestigious awards competition is now open for submissions. Exciting changes are in store for the 4th annual awards program with several new categories added for 2018, including: Best Search & Social Media Marketing Initiative Best Research Initiative by an Agency or Individual Best Research Initiative
Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and
New PageSpeed Insights, Google AdWords reviews & the Search Engine Land Awards Read More »
Attend Our Conferences Gain new strategies and insights at the intersection of marketing, technology, and management. Our next conference will be held: April 23-25, 2018: San Jose × Attend MarTech – Click Here Learn More About Our MarTech Events March 13-15, 2018: SMX West June 11-13, 2018: SMX Advanced × Attend SMX – Click Here
Marketing Land | Digital Marketing & Martech News, Tactics & Strategies Read More »
If you’re here for strategic social media insights, you’re definitely not alone, as the bulk of the most-read columns of 2017 touched on social media marketing topics. From LinkedIn’s Matched Audiences to Facebook algorithm hacks to selling on social media and creating compelling content, these columns explored both time-tested tips and new products and techniques.
People buy with emotion and justify with logic. In fact, neuroscience suggests that most buying decisions are made subconsciously – actually outside of the buyer’s rational control. Harvard Business School professor Gerald Zaltman says that 95 percent of our purchase decisions take place unconsciously and our conscious mind actually makes up reasons to justify them. Big
3 Neuroscience-Backed Phrases That Will Help You Land That Big Sale Read More »
The search community has long fostered collaboration, knowledge sharing and comraderie among its members. Beginning today, we’re going to regularly feature news about what people are up to, where they’re headed, awards received and other notes about those that make up our diverse industry. Keep an eye on our “Community Corner” feature to stay up
Introducing the Search Engine Land Community Corner Read More »
geralt / Pixabay Scoring new clients can be a big concern for freelancers. When you’re just starting out, it’s crucial but even if you’ve been freelancing for some time you should realize the importance of maintaining a few solid client leads to balance out the effects of feast or famine. Sending pitches and getting referrals
3 Ways to Use Social Media to Land New Freelance Clients Read More »
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Photos from the 2017 Search Engine Land Awards Gala Read More »
A lesson that you should come to embrace very early on in your career is that inspiration and insight can come from just about anywhere. You could be out having a cup of coffee and there’s just something about the cafe that strikes you. Maybe it’s how they designed the menu. Maybe it’s a passing
