Channel: Martech: Content

How National Public Radio reinvented itself for an on-demand audience

Meg Goldthwaite, Chief Marketing Officer at National Public Radio, took the stage at MarTech in San Jose on April 4 and offered a lively exposition of NPR’s approach to content programming in an era where sound-oriented media are increasingly consumed through voice-enabled devices such as Alexa, Google Home and smartphones equipped with voice assistants like …

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Donald Glover’s Airdrop stunt at Coachella proves experiential marketing gets bolder with influence

Artist Donald Glover (aka Childish Gambino) used iOS Airdrop at Coachella to surprise random festival-goers with a photo of shoes he created in collaboration with Adidas. Those who accepted the Airdrop received a free pair of the sneakers – with terms and conditions, of course. The lucky recipients had to sign a contract stating they …

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WordPress 5.1 released with Site Health feature, developer tools, more

Used by more than 60 million websites, including more than 30 percent of the top 10 million websites, WordPress is the most popular website management system in use, according to Wikipedia. Now WordPress version 5.1, dubbed Betty, is out with updates and new features. Site Health. WordPress now alerts administrators that run outdated versions of …

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RE/MAX rolls out new DIY video capability for agents

RE/MAX rolled out Monday a new tool for agents that creates customized video content on the spot. Though the real estate company is calling it an industry-first, the tool is the latest entry in an expanding group of technologies that are making video creation at scale easier for marketers. The video feature was created in …

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WordPress, Google team on new CMS and monetization for local news publishers

This morning, WordPress parent Automattic and Google announced Newspack. The new content management system (CMS) is “an advanced open-source publishing and revenue-generating platform for news organizations.” It’s targeted specifically to smaller, local news publishers that have struggled with traffic and revenue and don’t have lots of technology resources. Consortium of industry supporters. Google says that …

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How marketers can produce content that keeps up with the pace of personalization

Personalization campaigns require content. Lots of it. So much, in fact, that earlier this month, Adobe released a study that showed that marketers are struggling to develop enough content to fuel effective personalization campaigns. According to an Evergage study earlier this year, 96 percent of marketers acknowledge the power of personalization in managing customer relationships. But the …

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Skyword merges with TrackMaven to create a content marketing platform with more insights

Content marketing platform Skyword and marketing insights platform TrackMaven announced their merger on Tuesday, saying the move will provide B2B and B2C marketers with a greater understanding of how their content is performing compared to competitors. In June, Skyword released the next generation of its platform, called Skyword 360, and last month it broadened into …

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Content manager checklist: 10 things to do before you hit publish

Back in the days when print journalism ruled, major publishers had huge teams of fact-checkers and editors poring over every article before it went to press. With the move to online publishing, those responsibilities have increasingly fallen on the shoulders of the content manager — a hybrid editor/strategist/project manager role with a bit of search …

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Marketing Land | Digital Marketing & Martech News, Tactics & Strategies

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Personalization & machine learning in 2018: From comms to content

In a saturated digital landscape where brand blindness is the norm and people see more offers and content in a day than they can even remember, marketers have their work cut out for them. But if there’s one common solution, it’s content so relevant that it’s impossible to ignore. Personalization has been an agenda item …

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