What prompts a patient to choose one provider over another? In the past, referrals and recommendations from friends and family used to reign supreme, but now prospective patients are more likely to start their search online. Their criteria for what qualifies a good physician has grown more complex and the way in which they are […]
Our goal as business owners is to do work and get paid for our time. Invoicing for the work we do is how we get paid. If we don’t invoice properly, money can come late or not in the form of payment that we want which can be a huge hassle. There are a few invoicing mistakes
How Much Are You Losing Through Invoicing Mistakes? Read More »
If you’re hearing complaints in your business about misrouted calls and unnecessary ‘bouncing’ calls between departments, you may be leaving customers in the dark and money on the table. The problem: likely the result of a faulty call flow design, which originated when you installed the interactive voice response feature of your new voice over
Optimize Your IVR Call Flow and Stop Losing Customers Read More »
The latest market research report by Salmat has given new insights into Marketing for Australians. According to its 2019 edition, around 49% of the people are today trusting the search engines. They prefer Google or Bing like search engines more, over the social media preferences or any recommendations by their friends or family. This was
Australian Consumers are losing love for Word of Mouth; reveals Market Research Read More »
Redesign your Site Without Losing Search Rankings: 5 Tips One of the main reasons to redesign your website is to improve it. The last thing you want to happen in the process, therefore, is losing search engine rankings. Unfortunately, this is very easy to do. In fact, all top SEO companies will tell you that
Redesign your Site Without Losing Search Rankings: 5 Tips Read More »
More Small Businesses with SEO Strategies Are Incorporating PPC Advertising (60%) to Compete for Decreasing Organic Visibility in Search Results Thirty-six percent (36%) of small businesses have an SEO strategy, and 38% more plan to invest in SEO in the future, according to a new survey from Clutch, the leadings B2B research, ratings, and reviews
In my previous article, I discussed how CMOs can lead more diverse teams and elevate employee engagement in 2019. Last year around this time, I took a hard look at the ways CMOs can mitigate risks when bringing in outside teams. A fresh calendar year is fast approaching. So, I’d like to dive deeper into ways
Are CMOs Losing Their Best Ideas to The Competition? Read More »
The life raft has arrived for state Rep. Melissa Ziobron, who gave up her safe seat in the House of Representative to enter a key state Senate contest, only to lose in excruciatingly close fashion. With her loss to Democrat Norm Needleman in the 33rd District, Ziobron looked to soon be out of a political
The Day – In Connecticut politics, losing can be winning Read More »
Advertisers bid on each others brand and trademarked terms to steal website traffic. This commonplace practice goes largely unchecked across major search verticals and is extremely difficult to monitor at scale. Read this report from Adthena to take the first step towards safeguarding your brand equity. Answered in this report: Does brand bidding impact your
Stop losing clicks to your competitors. Protect your brand in search. Read More »
There’s a lot that has been going right at the Los Angeles Times in recent months. New hires and bureaus, kick-ass stories, and a fresh sense of optimism about the future as my colleague Bill Boyarsky explained in a recent series of columns for Truthdig. What is apparently not going as well are the website
Read the memo: LA Times losing big on search traffic Read More »
