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Blaise Lucey; Martech Column; 01/04/2018 Personalization & Machine Learning i…

Channel: Martech: Marketing, SEO BLOG /

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Personalization & machine learning in 2018: From comms to content

A-From MTT, Channel: Martech: Content, Machine Learning & Artificial Intelligence, Martech Column, SEO BLOG /

In a saturated digital landscape where brand blindness is the norm and people see more offers and content in a day than they can even remember, marketers have their work cut out for them. But if there’s one common solution, it’s content so relevant that it’s impossible to ignore. Personalization has been an agenda item

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Artificial intelligence and machine learning: What are the opportunities for search marketers?

Artificial Intelligence, artificial intelligence (AI), Big Data, Content, deep learning, Industry, machine-learning, Search Marketing, SEO, SEO BLOG /

Did you know that by 2020 the digital universe will consist of 44 zettabytes of data (source: IDC), but that the human brain can only process the equivalent of 1 million gigabytes of memory? The explosion of big data has meant that humans simply have too much data to understand and handle daily. For search, content and

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SearchCap: Eric Schmidt changes role, enterprise SEO & machine learning for PPC

Channel: Industry, SearchCap, SEO BLOG /

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Eric Schmidt changes role, enterprise SEO & machine learning for PPC appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source link

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How Machine Learning is Transforming Shopping

Adaptive Marketing, Corporate, marketing automation, Marketing Strategy, personalization, SEO BLOG /

Machine learning: predictive and proactive user experience Studies have shown that 78% of customers start the buying process with a web search, while 50% of us turn to social media to see what others have reviewed, before we even think of clicking that buy button. Wouldn’t it be great if businesses took this a step

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Machine Learning and It’s Impact on Search

macjine learning, paid search organic search, Search, SEO BLOG /

The terms machine learning (ML) and artificial intelligence (AI) have been cropping up more often when it comes to organic and paid search. Now a recent report by Acquisio has confirmed just how effective machine learning for search results. According to Acquisio, paid search accounts that have been optimised for machine learning have 71% higher

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Next Cyber Security Threats will Include Machine Learning and More Malicious Ransomware

SEO BLOG, Technology Trends /

What do cybercriminals have in store for businesses in 2018? A new report from McAfee aims to identify some of the trends and potential cybersecurity threats facing businesses in the new year. The McAfee Labs 2018 Threats Predictions report includes predictions related to a few key trends, including cryptocurrencies, serverless apps and machine learning. McAfee

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