Mailing

12 Direct Mailing Services Your Small Business Can Use

Think direct mail as a form of business marketing and communication is dead and buried? Well, think again. Research shows direct mail campaigns generate five times more purchases than email campaigns. As a result, small businesses, sending direct mail to customers and prospects get results. For example, postcards to catalogs have become a cost-effective way to …

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Holiday Mailing Lessons for 2019

The 2019 mailing year is already well underway. For many senders, that means dealing with reputation fallout from sky-high holiday volume and re-implementing best practices on outbound campaigns that may have been improperly removed. For the Oracle Deliverability Operations team, it means reflecting on the patterns and practices we have monitored over the November and …

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Loyalty Programs and Holiday Mailing

As Cyber Monday sales top $7.869 billion for 2018, a 19.3% year-over-year increase from 2017, many marketers are eager to “reward” their customers for their loyalty with ongoing promotions and offers to the inbox. It’s a great strategy when executed correctly. Brands are able to create special, individualized offers for existing customers and continue to drive sales …

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How to Make Money from Your Mailing List Without Selling Out

Making money from your mailing list is one of the most sustainable income solutions for an online business. Why, then, are so many bloggers afraid of it? When I talk to new bloggers I regularly hear complaints about how they don’t want to “sell out” by promoting something to their mailing list. They feel like …

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