Consumers no longer tolerate aggressive sales tactics. The internet has exposed slimy sales techniques, making transparency and trust necessary ingredients for successful marketing. The world is moving toward a customer-centric focus, and companies unwilling to make this transition will be left behind. HubSpot (NYSE: HUBS) is one company at the frontier of this movement. It’s […]
For any organization, no matter the size, going global is a major decision that can either make or break your business. If done right, expanding internationally can bring significant success and profit and be a driving force for your company’s continued growth. Small and medium-sized businesses, in particular, are keen on benefiting from the opportunities
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We all know the power and influence that comes with blogging, but if you aren’t creating the right content for your audience, what’s the point? This is one of the biggest struggles for bloggers and brands around the world today. Most are just pushing out content for the sake of going live with new content
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Marketing Podcast with Megan HannayPodcast Transcript I’ve long been a big fan of partnering with not for profits in your community. (I wrote about this in The Referral Engine.) There are so many organizations that need and deserve our support and by partnering you further cement your business as a community asset. When an organization is
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Back to Podcast John Jantsch: For national companies trying to infiltrate the local market the community organizations may be the best and last frontier. On this episode of the Duct Tape Marketing podcast, I speak with Megan Hannay. She is the co-founder and CEO of ZipSprout dot com that is doing a very innovative take
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