Markets

How One Blockchain Company Is Opening The Door To The Unbanked Emerging Markets

Business Innovation /

How One Blockchain Company Is Opening The Door To The Unbanked Emerging Markets As countries progress, citizens migrate from remote villages to large cities and foreign countries. Their economic power rises and they participate in the global economy. People need to purchase food, pay electricity bills, top up transportation cards, arrange online services, buy overseas […]

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Using social media marketing in B2B markets?

B2B Social media marketing, SEO BLOG /

How does social media compare to other channels for B2B Marketing? Social media marketing might initially appear to be the sole preserve of the business-to-consumer (B2C) marketer. But according to this research into B2B Social media marketing by Omobono, not only can business-to-business (B2B) marketers benefit from social media, but it could be their most effective marketing

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How to Create Unified Content That Works in Diverse Global Markets

Content Creation, Content Marketing Examples, Content Strategy, Editorial Strategy and Planning, SEO BLOG /

If you work as a marketer in a global company, this conundrum is all too familiar. On the one hand, your content must be unified: Everywhere in the world, the messaging must be consistent, and people must recognize the brand. On the other hand, rigid consistency across cultures can backfire or undercut your business goals.

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How National Companies Can Get Friendly in Local Markets

Megan Hannay, Podcast, SEO BLOG, ZipSprout /

Marketing Podcast with Megan HannayPodcast Transcript I’ve long been a big fan of partnering with not for profits in your community. (I wrote about this in The Referral Engine.) There are so many organizations that need and deserve our support and by partnering you further cement your business as a community asset. When an organization is

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Amazon to launch pop-up stores in specific Whole Foods markets

Amazon, Amazon: Amazon Echo, Channel: Retail, Mobile Marketing, SEO BLOG /

Even as companies such as Deloitte argue that more buying will happen online than in stores this holiday season, the value of stores remains clear. That’s partly why Amazon paid nearly $14 billion for Whole Foods earlier this year and why the company is seeking to launch holiday shops in selected markets across the US.

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ChannelNet Releases OneClick Loyalty | Markets Insider

search engine optimization for dummies, SEO BLOG /

DEARBORN, Mich., Sept. 18, 2017 /PRNewswire/ — For the past quarter century, conventional wisdom within the automotive industry has been that selling to an existing customer is eight times less expensive than successfully attracting a new one. Despite this fact, auto dealers continue to spend, on average, 22 percent of their advertising and marketing budget on

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Goodyear Tyre appoints SEO agency for 11 APAC markets

SEO BLOG /

Goodyear Tyre has appointed Performics Singapore as its SEO agency in 11 Asia Pacific markets – Singapore, Malaysia, Indonesia, Hong Kong, India, Japan, South Korea, Philippines, Taiwan, Thailand and Vietnam. The agency will cover all aspects of search engine optimisation. The win follows a review to materialise the benefits of a central regional approach, to search

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Outside Consultant: Taking an American-themed product to international markets

search engine optimization for dummies, SEO BLOG /

Q: Our product has a distinctive American theme; however, we are getting some attention and requests from the United Kingdom and Australia. Can you please share some marketing dos and don’ts for international audiences? Anonymous   A: The global marketplace is changing rapidly, especially because of digitization. Even the smallest of companies can serve customers

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