WASHINGTON, DC – MAY 28: U.S. President Donald Trump speaks in the Oval Office before signing an … [+] executive order related to regulating social media on May 28, 2020 in Washington, DC. Trump’s executive order could lead to attempts to punish companies such as Twitter and Google for attempting to point out factual inconsistencies […]
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How Record Keeping Can Be A Marketing Tool for Social Media Events Social media industry events are popping up all over the world as platforms like Facebook, Instagram, and Twitter continue to revolutionize how organizations grow their business. Because of this, every business owner wants to attend so they can learn the most cutting edge
As you may have heard, changes are coming to LinkedIn’s Elevate this year. LinkedIn has announced it is integrating Elevate into Pages, and that by December 2020 Elevate will no longer be available as a standalone app. So what does that mean? Depends if you want the “good news” or the “bad news”. The good
A social media policy is a crucial tool for any organization that uses social media. In fact, it’s a crucial tool even if your organization doesn’t use social media. Because your employees almost certainly do: 72% of Americans use at least one social media platform. Yet 63% of Americans say their employer has no social
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Social media demographics change constantly. And Twitter demographics are no different. Facebook started as a college-only site. Now seniors are its fastest growing age range. Most TikTok stars may be teens, but grandmas are making moves, too. So what about Twitter? In short, the Twitter population is younger, wealthier, and more educated than the average
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These social media templates cover every stage of the social marketing journey. From planning and creating content, to publishing posts and measuring results. Fill them, customize them, and save yourself a ton of time. It’s that simple. You’ll see results, too. 1. Social media strategy template Whether you’re starting from scratch or looking to improve
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A social media strategy is a summary of everything you plan to do and hope to achieve on social media. It guides your actions and lets you know whether you’re succeeding or failing. The more specific your plan is, the more effective it will be. Keep it concise. Don’t make it so lofty and broad
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With the increased use of social tools for business communications, social media security is more important than ever. While the benefits of social are clear, there are risks to be wary of. According to the latest EY Global Information Security Survey, 59% of organizations had a “material or significant incident” in the past 12 months.
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Social media monitoring tools let you keep track of every conversation, account, keyword, and hashtag that’s relevant to your business. They’re huge time-savers and we’re going to list the best here. But before we do, let’s look at exactly what social media monitoring is and why it’s critical to any successful social marketing strategy. Bonus:
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There’s something that social media platforms like Instagram, Facebook, and Twitter can’t compete with at the same level as blogging – SEO, or search engine optimization. Most service-based business owners are not harnessing the power of SEO by using their website to publish strategic blog content that resonates with readers. Although video marketing is a
3 Reasons Why You Shouldn’t Build Your Entire Business on Social Media Read More »
