nonskippable

Snapchat’s new ad format lets advertisers extend 6-second non-skippable ads

Snap Inc., the parent company of Snapchat, has announced the launch of a new video ad format: Extended Play Commercials. The new, mid-roll ad type maintains the 6-second non-skippable format – but offers advertisers the ability to extend the runtime beyond the 6-second mark for up to three minutes. Similar to YouTube TrueView ads, with […]

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YouTube Expands Advertiser Access to 15-Second Non-Skippable Ads

PPC / Good To SEO

Advertisers on Google Ads have historically had a few main video format options when launching auction-based YouTube campaigns: Skippable TrueView in-stream ads: These appear before, during, or after YouTube videos. The advertiser pays if the user interacts with the video, watches 30 seconds of it, or watches the entire video ad (if it’s shorter than

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All advertisers can now buy Google’s 15-second non-skippable video ads

Channel: Video, Google, video / Good To SEO

Google announced Tuesday that it will make 15-second non-skippable video ads available to all advertisers, not just those buying through the YouTube reservation process and its premium Google Preferred network of top YouTube channels. The 15-second spot is Google’s most popular video ad format and is expected to be fully available across Google properties, including YouTube, in

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